Combine shoe shopping and a few celebrity moms and I'm in heaven and I have Johnson's to thank for it. Johnson's is celebrating the joys of motherhood with a little help from me and a slew of actress/moms to support the March of Dimes. Alyson Hannigan and March of Dimes Ambassadors Julie Bowen, and Melissa Joan Hart are lending their names to the cause. As for me, I joined the Moms in the City and fellow style-mom blogger Elina from Alistmom.com for a special event in NYC to kick off the partnership.
To spread the news about the Treasuring Everyday Joy campaign, I got to race around Famous Footwear nabbing shoes for families in need. After the race the '??Footprints'? exhibit was revealed--an wall of celebrity photos an footprints symbolizing not only the '??joy'?? behind baby'??s first steps, but also the first step toward helping every family experience the joy of having a healthy baby, through the MARCH OF DIMES® partnership. Click here to see a clip from the race. You can also see it running in the NYC taxi cabs!
'??It is so important to treasure everyday moments with your children,'? said celebrity mom Alyson Hannigan. '??Whether it'??s the giggles during bath time or reading with them before bedtime; it'??s those simple things that are part of your daily routine which you come to value most as a mom. I never take those moments for granted as they change so much from day-to-day, that each one is a new adventure.'?
At the heart of the program, Johnson's wants parents to pause, reflect and promise to celebrate the everyday joy a baby brings to a parent'??s life '??and to pay it forward. To spread the joy, head to www.facebook.com/johnsonsbaby, where for every '??promise'? ('??like'??) made, the Brand will donate $1 to the MARCH OF DIMES® '??helping families treasure the joy of a healthy baby. My pledge was to put down the phone from 6-8 and focus on the girls from bath to bed.
Additionally, as part of the TREASURING EVERYDAY JOY'?¢ with JOHNSON'??S® campaign, they will also be hosting monthly photo contest on Facebook, in which monthly winners can win a video camera, a Visa Gift Card, or a JOHNSON'??S® gift set. At the end of the year, all the monthly winners will be eligible to win the Grand Prize of a $25,000 college scholarship.
This is a sponsored post.