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Year in Style Review

year in review

Moms crave stylish gear and information on how to keep up on all the hottest fashion trends.What a year! In just 365 days we've seen huge growth in the ways we connect with trendy moms both online and in real life. With just four days left in the year, I thought I'd sit back, and reflect on all the accomplishments of 2012.

jessica alba twitter

The year started with a bang! The lovelyJessica Alba and her team hand-picked us to host the blogger launch party in New York City. I don't think it's a coincidence that we say a huge spike in twitter followers after this! Thanks Jessica.

In February, I hit the runway as a part of the Strut fashion event in NYC. It was a blast to hit the catwalk for the first time.

While I always love NYC, when it's still cold in April, I do love a great getaway. Even better if I can combine a little work and play. I headed to the Mom 2.0 Summitin Miami to speak on a panel and get inspired by my peers.

miracle suit swim

Events are kind of a highlight of our year. Thanks to our amazing Event Manager, no two are ever alike. I think we set the bar high when the Momtrends team announced the start of summer witha bus full of mom bloggers in swimsuits!

blogher style suite
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Speaking of conferences, we made the most of BlogHer coming to NYC. In three days we threw four blogging events and connected with more than 400 bloggers! We made the most of the NYC landscape and held our events in lofts, toy stores and swank hotels. We even loaded up 250 bloggers on school buses to bring them to the Lands' End Back to School Event.Meeting up with stylish bloggers from around the nation just makes me happy. I am so very, very lucky that Andrea Fellman was my partner on these.

fashion forward conference

Taking on new challenges helps a company grow. In September, I worked with Audrey McClelland, Brooke Stewart and Vera Sweeney to create the Fashion Forward Conference. This was a ground-breaking event as the four fashion visionaries combined runway shows with panels on business and fashion. More than 150 bloggers attended and I'm so proud of this event.

Travel is always important to me. This year we packed our bags for a number of fabulous press trips. I won't soon forget the three generations of Momtrends Sea WorldVisit, hitting the slopes in Squaw Valley,and experiencing the gorgeous Malaysianbeaches. In addition, we send Momtrends writers to California, Jamaica, Texas and other fabulous locations.

The yearly recap wouldn't be complete without mention of Newtown and Sandy. The hearts of the Momtrends team were maxed out this year as we tried to lend sympathy and help to those in need.I'm especially proud of the outpouring of support for Baby Buggy. Thank you to everyone who supported this organization so dear to me.

IFB interview

Momtrends got some great press this year. My two favorite features? First the lovely Sarah Caron wrote this one for and then IFB featured me here too. This one really meant a ton since most of the fashion bloggers are in their 20s. It's nice to be recognized by a different peer group. In addition to these article, I spent a good bit of time on air talking fashion trends on TV--bring on the cameras and models!. All tis hard work and good press had it's effect:


18 events partnering bloggers and brands we love
$166,000 paid to employees, bloggers and other freelancers. Hello economic recovery!
17 Television segments talking about style
30 boxes of diapers and supplies gathered for Baby Buggy and Hurricane Sandy victims
13 million number of impressions from top ranking twitter party of the year
71% yearly increase in traffic.

And finally a huge thank you to the team. I adore all my freelancers and column editors, you all make it so exciting to click on the site and read your posts. Serena Norr is an amazing Managing Editor. She keeps the editorial sharp and timely and also packed her bags for quite a few trips this year. Sherri Schubert plans and executes all our events--each one is like a mini wedding--she's my Maryland BFF and priceless. Mandy Fisher--who's often behind the lens taking videos and photos for the site. And Brooke Stewart. The first person other than me to believe this is a viable business. Brooke makes it possible and profitable. Here's to a great 2013 everyone!

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