Going green isn't as easy it seems. There is so much information out there, and many products that say they are 'natural' or 'eco-friendly' while they still contain chemicals.
At the event, I had the chance to hear from healthy-living advocates and green mompreneurs Amy Ziff and Adrienne Peres who also created the online community, Veritey, a new lifestyle brand that is dedicated to making people healthier as well as enabling them to pick better and safer product choices. I really loved that this resource would help to take the guesswork out of shopping for green products providing resources about how we could all pick less chemically dependant items.
Amy noted, "We created Veritey to help consumers make smart choices." This includes them doing all of the research through a system of approved seals for four categories: Non-Toxic and Safe, Sustainable and Ecological, Cruelty-Free and No Harm and Socially Responsible. This includes products for babies, the home, beauty, style, food, etc that all goes through a detailed vetting system. If an item passes this process (only those that are non-toxic, safe, and environmentally sound will pass), Veritey will then test out the products. As Amy noted, " Thousands of products have already been examined by us that won't appear on Veritey." Through this system they also allow consumers to be an intrigal part of the platform where they encourage input and feedback that is rooted in "Capidealism." This allows consumers to have the power to change the world through the product purchases that they make.
In addition to providing this platform to consumers, Veritey also partnered with OpenSky.com to curate a boutique of products that can be purchased online. This includes everything related to food, style, beauty, electronics, home decor, and healthy living.
As Amy remarked during the event, this movement starts with one person, one purchase, one voice that can make an impact to make the world a better, healthier, cleaner place.
Momtrends was not paid for this post. We were given some samples.