A Symbolic Charm Collection to Benefit the Patients of St. Jude's


Although the holidays are the busiest buying season, they are also about giving back and to appreciate what really matters the most. This year, LOFT and St. Jude Children's Research Hospital have created a collection of charms representing HOPE, LOVE and JOY, to benefit patients at St. Jude's, which also serves as a gentle reminder for us all to '??Give thanks for the healthy kids in your lives, and give to those who are not.'?


The gorgeous necklaces featuring a star (hope); a heart (love); and a flower (joy) each retails for $26.00 and for every charm purchased, $5 will be donated to St. Jude.


These classic and inspiring charms are on sale in LOFT stores nationwide and on LOFT.com. To learn more about the charms and meet the children they benefit, visit LOFT'??s Facebook page.

Additionally, since 2007, LOFT'??s umbrella parent ANN INC. has raised over $6.7 million for St. Jude through its ANN Cares charitable initiatives. As part of the ongoing partnership, now through December 31, customers who shop at LOFT and LOFT Outlet stores will have an opportunity to support St. Jude through an add-on donation during the checkout process. Additionally, ANN INC. has committed to donate up to $100,000 from the sale of the limited-edition products benefiting St. Jude during the Thanks and Giving campaign.

For more information, go to www.stjude.org and follow St. Jude on www.facebook.com/stjude and www.twitter.com/stjude.

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