This holiday season, Swarovski Elements has taken over Rodeo Drive with their Let it Sparkle campaign. The streets are sparkling with 55,000 crystals that are based on the DNA helix to reflect how we all send and receive information. This holiday season everyone can enjoy this interactive installation with its intertwining, ribbon-like lengths of Swarovski Elements by tweeting, texting and sending a greeting. Here's how you can get involved and shine this holiday season!
- Send a holiday tweet with #letitsparkle OR text a holiday greeting with the word SPARKLE to 877877 (Text is US only). Their have already been tweets from Jessica Alba, Versace, Armani, Roberto Cavalli and more!
- Swarovski Elements will choose 3 of their favorite tweets every Friday in December to win jewelry from Swarovski Crystallized.
- The greetings that come in will be displayed on a custom created helix sign on Rodeo Drive for all to see either on the street in LA or via a livestream camera showing until January 10, 2012 on the Swarovski Elements Facebook page!
For more details, please see the Swarovski Elements
Facebook page here: http://on.fb.me/uahwgj
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