SuperValu's new Essential Everyday Brand


I recently had a chance to eat my way through the seasons sampling products from SuperValu's new Essential Everyday brand. Held in NYC, the event was hosted by Antonia Lofaso (from Bravo'??s Top Chef) who took a groups of us through seasonal feasts covering everything from pumpkin cheesecake to her amazing fried cauliflower for the winter; french onion soup and macaroni and cheese for the fall; spring brunch options, including eggs and muffins for the spring; and finally BBQ fare like burgers for the summer. Along the way, Antonia shared with us some of her recipes from her forthcoming book, The Busy Mom'??s Cookbook: 100 Recipes for Quick, Delicious, Home-Cooked Meals where she talked about how to make healthy and easy meals for families.

As we listened to her and watched her cook, I also loved tasting these amazing recipes. Featuring items from the Essential Everyday line like pasta, beans, turkey, cranberries, nuts, popcorn, bread, and more. What really struck me was the family-friendly price point, and the variety across numerous categories, including cereal, dairy, bread, canned goods, frozen foods, pasta, sauces, condiments, salad dressing, snacks and a natural and organic line.

Affordable for families and products that offer an incredible value, I loved learning about this amazing new line and I look forward to cooking with some of these products in the near future.

Essential Everyday products are available at approximately 3,300 stores nationwide. For more information on the Essential Everyday brand, visit

Momtrends was not paid for this post. We received food samples from the line.

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