LOFT: Breast Cancer Research Collection Debut


I'm thrilled to be working with LOFT on their BCRF awareness project. The design team dreamed up pieces that have a instant appeal thanks to the gorgeous colors and who can argue with the mission! Every time you buy one of the pieces you are giving back to our community. You know, women! There are too many moms fighting for their lives instead of pushing swings and making PB&J sandwiches. That's why I'm posing in my LOFT and I'm urging you to shop for this cause.

This month LOFT is taking a big stance to fight breast cancer. In addition to developing fashionable apparel that will benefit Breast Cancer Research, they are also featuring women who are battling breast cancer to share their stories. Go here to see the stories.

Shop for the cause and help LOFT reach the goal of donating $2.7 million towards research. Go to the LOFT facebook page to see the entire collection of tees and jewelry.


In the top picture, I'm wearing the INSPIRATION tee ($39.50) Floral screenprint features sequin and chiffon petal applique. $5 from the purchase of this t-shirt will be donated directly to The Breast Cancer Research Foundation®, up to $200,000. Here's the complete line of tees:


I'm also wearing the Roxanne Assoulin cuff($34.50) is A fabulously shimmery cuff does double duty: it adds glam and benefits others. Gold-finish chains wend through rows of petal-pink and lavender beads. Hidden elastic. 2" width. $5 from the purchase of this bracelet will be donated directly to The Breast Cancer Research Foundation®.

Momtrends encourages everyone to shop for a cure!


Each week I team up with the lovelies from BonBonRoseGirls and Glamamom for a fashion linky where we talk about what we'??re wearing and what we'??d love to add to our closets. Won'??t you join in the fun?Click here to link up.This week we'??re giving away this swank jewelry to one of you who post.

Thank you to LOFT for facilitating this post by providing the tee and bracelet. In addition to the product we did receive a LOFT gift card.

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