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Shield. Sneeze. Swish with Kleenex

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Do you Shield, Sneeze and Swish? Kleenex is asking consumers across the country to do just that as your kids gear up for the back to school season.

At the event hosted by Kleenex, I learned more about this fun new routine that helps moms teach kids how to keep the '??stuff'? off their hands.


The event, held in NYC, was packed with children of all ages who enjoyed arts and crafts stations, mini basketball, healthy snacks and the chance to learn the Shield. Sneeze. Swish dance routine. The adorable Ariana Grande from Victorious was also on-hand and performed a mini-concert for her young fans. She even danced the Shield. Sneeze. Swish rountine as her fans cheered on.

With the back-to-school season upon us, it is crucial to teach our kids about germ protection and Kleenex created a simple and fun method to make it easy for young children to college students to master. Here are more details about the campaign:


Shield is all about protection and the Kleenex tissues contain a special Sneeze Shield in every tissue that also prevents wetness from soaking through.

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According to Kleenex, a "sneeze can spray into the air at over 100 miles per hour!" Since sneezing is unavoidable, Kleenex is promoting protection by covering your nose with a tissue! A simple (and effective) way to cover up and not share germs - which is especially important during the school year.


Once you use a tissue, don't forget to throw it away. A good swish requires concentration, coordination and a little flair! Kleenex is asking kids across the country to come up with their own unique throw so that

Check out the fun Shield. Sneeze. Swish dance:

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