Skip to main content

September Issue: The Hottest Fashion Partnerships

Tods-Fall-2011-Campaign-Featuring-Anne-Hathaway

One of my favorite parts of fall is perusing all the fashion ads in the sizable September issues of Vogue, Elle, Bazaar, etc. The latest trend is all about hiring actresses to promote brands.

2011-08-Ann-Taylor-Demi-Moore-Fall-2011-Ad-Campaign

It got me thinking about how effective these ads are. Not too long ago I reached out on Facebook to ask what women thought about the new Demi Moore ads for Ann Taylor. I got an earful--most of you gave this series the thumbs down (none of you were believing Demi wears AT). I think the partnership works. Demi is crisp and professional looking on most days. I think her classic beauty works well with Ann Taylor. The ads give AT an element of sex appeal that was lacking (up next Penelope Cruz for Talbot's perhaps?). The clothes look great and I think the partnership was very smart.

kate-winslet

Then there is St. John's Knits (www.sjk.com) . I always found this brand fussy and suitable only for MILs or those over 50. Now they have Kate Winslet as a new '??face'? and I'??m re-thinking my opinion. Kate looks luminous in the ads. While the clothes still don'??t have a huge appeal for me, there is something younger about them now that Kate is the face of the brand. Who knows I may even slip on a dress this fall to give it a whirl.

Scroll to Continue

Recommended Articles

Perfect Summer Focaccia Sandwich

A Better Foccacia Sandwich

We've got a great picnic recipe to share. With summer here, I love all the dining al fresco options. This yummy sandwich recipe ditches traditional fattening spreads in favor or protein-packed Greek yogurt for the perfect summer focaccia sandwich. Related: Plan your perfect ...read more

Plan Your Perfect Summer Picnic

Plan Your Perfect Summer Picnic

Warm evenings, no school, and farmer's markets overflowing with in-seasons fruits and veggies makes summer the perfect time for a picnic. Throw together a simple salad, some leftover chicken and an ice-cold rosé to go with some of our favorite picnic accessories. I'm sharing our ...read more

4 Ways to Enjoy Lillet

4 Ways to Enjoy Lillet

Have you tried Lillet? I admit I was a Lillet newbie, but was intrigued by Mom Boss author and Momtrends CEO Nicole Feliciano's love of it and had to give it a try. So I've had the rough assignment of getting to know Lillet this last month and am sharing my four favorite ways to ...read more

gwyneth-paltrow-tods

I felt the same way when Tod's hired Gwyneth to be the face of the brand. I suppose Gwynnie is too busy with Glee and cookbooks to continue modeling. Sad. She made the brand younger and hipper (briefly) now the Italian shoemaker has gone with even younger models to expand their reach. Don'??t know if it is going to work with Ann Hathaway-- while I love her as an actress, her innate goofiness and all-American girl appeal doesn't jibe with this brand.

Are there any other big names partnering with big brands that I have missed this fall? What are some of your favorite collaborations?

And while everyone is up in arms about the horrible JCPenney T-shirt, why does no one care about this dreadful Marc Jacobs ad with Ell Fanning (is she 12?) with this extremely phallic image. Yes, he is a fashion genius and all but this is nasty.

article-0-0C8C4E3D00000578-385_468x674

There we have it the good the bad and the ugly of fall fashion campaigns! Can't wait to hear your take.

Related Articles