According to a breaking Adweek article, Redbook-reading moms will get something extra with their November issues of the women's service magazine. Using subscriber data to target readers with kids aged 12 and under, Redbook is polybagging 500,000 copies of a new children's supplement, Kidbook, with it's latest issue in an effort to become a title for young, married moms. The mini-mag will include tips on decorating kid's rooms, movie-inspired kiddie style and Halloween costume ideas.
Redbook isn't the first Hearst title to experiment with vertical spinoffs. Esquire and Marie Claire have come out with supplements about life at work and Food Network Magazine created a spinoff for kids. Of Kidbook's nine advertisers, five are new to the Redbookbrand: Waverly home furnishings, LeapFrog educational toys, Riviana Foods, Michaels, and TruMoo Milk.
For more information, please visit: http://www.redbookmag.com/
Easy Egg Bake Casserole Recipe
The holidays are a big deal in my family. I mean, they’re a BIG deal. As soon as Halloween is over, the Thanksgiving decorations go up. And while decorating for each holiday season is definitely a beloved tradition for us, our number one focus is spending time together. That ...read more
Easy Pork and Pineapple Stir Fry Recipe
If you check out our recipes on occasion, you may have already noticed I'm a big fan of quick recipes that are delicious and nutritionally-rich. We use our crockpot several times a week as it is, but I'm always on the hunt for other recipes that taste great and can be on the ...read more
Tropical Refresher Pineapple Cocktail Recipe
Memorial Day weekend is approaching--the unofficial start of the summer season. Time to invite over guests for good food, great drinks, and alfresco entertaining. A signature cocktail is always a hit at your start-of-summer soiree, and this delightfully punchy and palatable drink ...read more
Momtrends was not paid for this post