More shelter dogs across the U.S. may soon receive the star treatment thanks to a partnership between PEDIGREE Food for Dogs and the Tony Award-winning classic musical, ANNIE (check out our review here).
Since its 1977 debut, all productions of ANNIE on Broadway have starred real-life shelter dogs as Sandy, Annie'??s adopted and loyal companion, with all of the dogs discovered and trained by 2011 Tony Honor recipient William Berloni.
Continuing that tradition, Berloni has found and will train Sunny, a dog rescued from a shelter in Houston, to star as Sandy in the new production of ANNIE. Her understudy, Casey, was rescued from a PEDIGREE-sponsored shelter near the brand'??s hometown in Nashville, Tennessee. With the help of PEDIGREE, both dogs playing Sandy are being provided professional nutrition by PEDIGREE® Food for Dogs and trained for their starring role using brand treats.
In an effort to promote dog adoption and provide shelters with resources, PEDIGREE and ANNIE have teamed up to help raise $1 million to help dogs find loving homes. For every ANNIE the Musical ticket sold through December 31, 2013, PEDIGREE will donate $2, up to $1 million, to PEDIGREE Foundation, a nonprofit organization dedicated to helping dogs find loving homes. In addition, co-branded merchandise will be available at the theatre and online with 100 percent of the proceeds going to PEDIGREE Foundation.
'??At PEDIGREE, we believe every dog deserves to have a loving home and to be well fed,'? PEDIGREE senior brand manager Lisa Campbell said. '??Our goal with the ANNIE partnership is to drive awareness of the plight of homeless dogs and raise money to help even more shelter dogs find forever homes.'?
You can also check out more about the Pedigree Adoption Drive via their Facebook page
For more information about PEDIGREE Foundation, log on to www.pedigreefoundation.org.
For more on Annie, please visit: www.AnnieTheMusical.com
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