New Study Shows that Stores Decorate for Christmas Too Soon


It won't be long before we see stores decorated with holiday decor, or maybe you are already seeing it! According to a new a study developed by SOASTA (with infographic), 3 out of every 4 Americans don'??t want stores to decorate for Christmas until after Thanksgiving. The survey also indicated that 78% Americans don'??t want to hear Christmas music in retail stores until after Thanksgiving while 75% think stores shouldn'??t put up Christmas decorations until after Thanksgiving. However, 75% of Americans think stores should focus on Cyber Monday preparations.

'??The results of our Holiday Readiness Survey show that Americans think stores shouldn'??t '??Deck the Halls'?? until after Thanksgiving,'? said Tom Lounibos, SOASTA CEO. '??An overwhelming majority of Americans want stores to focus on making sure their websites are ready for Cyber Monday and that their mobile apps are capable of handling the shopping demand. So instead of decorating for the holidays, stores should test their online presence instead, making sure their websites and their mobile apps can handle millions of people from all over the world at the same time.'?

More highlights from 2012 Holiday Readiness Survey shows that 92% of Americans plan to shop for the holiday season '?? and that more holiday shoppers plan to shop online than at physical brick and mortar stores (75% and 69%, respectively). Here'??s how it breaks down:

  • 75% will shop online
  • 19% through mail order catalogue (by calling/placing order via phone or physically mailing an order form)
  • 10% through a phone order
  • accessed through their home computer (69%)
  • accessed through their work computer (17%)
  • 44% through an app or website through their tablet
  • 34% through their smartphone

Momtrends was not paid for this post.

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