Created by Emily Kane, founder and owner of milkmakers and mother of three young children, the challenge is designed to encourage new parents to get active again when it seems overwhelming to find the time and motivation to do so. By setting small, achievable goals, parents can take baby steps and start creating habits in activity and eating choices that lead to healthier lifestyles, making parents good role models for their children. Kane also discusses the Moms That Move campaign in a video on YouTube.
milkmakers will kick off the Moms That Move campaign with a live question-and-answer session on January 19, 9-10am Pacific Time, on the milkmakers Facebook page. The Q&A will feature lactation consultant Renee Beebe, M.Ed., IBCLC, and nutritionist Ashley Besecker, RD, CD answering posted questions about physical activity while breastfeeding, proper nutrition, and many other topics related to breastfeeding, nutrition, and healthy living. Following the live Q&A, milkmakers will facilitate an on-going, month-long Moms That Move conversation on the Facebook page.
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milkmakers is also sponsoring an online contest to help build a community of moms (and dads, too) inspiring each other to get started and be active. milkmakers asks "What are we doing to get moving?", "How are we going to get started?", "Why is being active important?". Parents can enter the contest by answering these questions with photos, video, and/or stories on the milkmakers' Moms That Move site at www.milkmakers.com/momsthatmove through February 28, 2012. The winner will receive gifts worth over $300, including a one-hour consultation with nutritionist Ashley Besecker, RD, CD, an iPod Shuffle, a Fitbug with one-year membership, a subscription to Shape magazine, milkmakers cookies, and more.
For more information, please visit: www.milkmakers.com/momsthatmove
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