There was an article in the Wall Street Journal a little while ago, addressing the new LEGO Friends collection, a girl-themed product line. There was even a petition going around that got 3,000 signatures, asking LEGO to stop "selling out" to girls. Rumor has it that some think new set is pandering and sexist.
So when my daughter got some for her fifth birthday, I thought '??oh great, now I have to ruin a fun time with a lesson on how girls can do anything boys can do, etc.'? I expected to get a LEGO set that had dolled up girls baking cookies, having babies, wearing hats. You know, a blast from the '??50s past.
Then I saw the collection. People, people, people. Put down the sticks and stones. The collection is based on some pretty nice values, all in simple terms a little girl can grasp. Instead of the usual Star Wars, pirates, and warriors with swords and lasers that line the Lego shelves, these are actual professions and hobbies that can excite a little girl into being what she wants to be. All set in a sweet little storytime village called Heartlake City.
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There'??s a fashion designer, a vet, an inventor, a rock star. What'??s wrong with those? There'??s an outdoor bakery'?¦hey, this woman is an entrepreneur. There'??s a camper, splash pool and speedboat'?¦who doesn'??t want to go on vacation? There'??s a puppy grooming place'?¦getting your dog ready for a canine show shows some chutzpah to me. Nope, nothing pandering here, sorry.
The sets are fun to put together and are'?¦let'??s face it'?¦pretty. There'??s nothing wrong with these, IMHO. We should be more worried about the ridiculous Barbie, Bratz, Hex girls'?¦you know the dolls that make our daughters think that good bodies are more important than good brains.
LEGO Friends are available at toy stores for between $5.99 and $39.99 and at Lego.com.
Cheryl Fenton is a Boston-based freelance writer, who writes beauty, fashion and fitness for Boston Common, Stuff and Glamour magazines, as well as her own EasyPeasyBlog.com.
Momtrends was not paid for this post. We did receive samples for review purposes.