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Launch of the Jessica Simpson Girls Collection


Mama-to-be, Jessica Simpson and her sister Ashlee Simpson were recently at Dylan's Candy Bar in NYC to celebrate the launch of the Jessica Simpson Girls Collection.

At the event, Jessica Seinfeld, founder of Baby Buggy, was also on-hand to announce a special t-shirt design contest that will live online at Through her organization, Seinfeld has provided essential gear, clothing and other items for children and families in need. JSC and Baby Buggy have a longstanding relationship '?? donating multiple seasons of clothing and accessories to their families. This year, JSC further supports the partnership with Baby Buggy, making a cash donation to the organization'??s mission.


To enter the t-shirt design contest, simply enter your basic information (name, address, zip) and upload a photo of your unique and original t-shirt design. The winning designs will be picked by Jessica, Ashlee and Jessica Seinfeld to be sold in their back-to-school collection whose proceeds will benefit Baby Buggy and families in need. The contest is open until January 31st to all US residents.


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In addition to learning about this incredible contest, I was able to preview the line and their fashion-forward, accessible, comfortable and affordable pieces. I loved the pre-teen look of funky t-shirts and fun printed jeans and stretchy pants. The line, only for girls at the moment, includes skinny jeans and hoodies with a feminine look from Jessica and a rocker edge from Ashlee.

At the event, I also had the opportunity to ask Jessica about what she is the most excited about in being a new mom. "I'm excited for those little moments." she stated. Adding, "I love being with my nephew (Bronx) and cuddling. I love that." Pregnancy is also not hampering her style and Jessica still wears heels, "I can't give them up!" she stated. She also said that she is very excited to find out that sex of her baby and that there is "no way" that she would be able to keep it a secret!


The Jessica Simpson collection is currently available online at or on Twitter at @JSCOLLECTION.

To enter the contest, please visit:

Momtrends was not paid for this post. We did receive some yummy candy from Dylan's and a copy of Jessica's CD.

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