Lancôme Celebrates Génifique Day

Genefique Collage

Beauty products makes us look good on the outside--but sometimes they can make us feel wonderful on the inside too. On October 19th, Lancôme invites customers to take action: $7 of every Génifique purchase benefits research and treatment of childhood diseases at St. Jude. Last month, I got to go on a very special press trip with Lancôme to help celebrate Génifique Day.

Lancôme gathered a group of beauty bloggers to see the miracles taking place at St. Jude Hospital in Memphis, TN. I joined bloggers like Amy from to tour the faciltities that treat nearly 6000 families a year on a need-blind basis. St. Jude was founded by the late entertainer Danny Thomas, who believed that no child should die in the dawn of life. 

st. jude blogger event

When I was at the hospital I learned that it costs $1.8 million to operate the hospital every day. Since opening its doors in 1962, St.Jude has been working on pediatric cancer cures and providing the most compassionate care for sick kids. This year St. Jude celebrates 50 years of giving back to the community. They've been instrumental in helping to reduce pediatric cancer survival rates from 80% to 20%. And they haven't forgotten that at the end of the day, kids are kids.

genefique day

Let's talk about Sienna (not a real name to protect the identity of the patients). She's been in and out of the hospital to treat her cancer many times over the years. Thanks to St. Jude, her family never had to worry about medical bills--at St. Jude the care is given regardless of income. And that's not all. In addition to the best cancer care around, the hospital provides free housing and meals to families. Because health care doesn't just treat a child--it treats a family. From cheerful dining halls to aquariums to sunny walkways, the hospital is set up like a school.

There is a relentless optimism about the place. When I talked to the teen girls who were getting Lancôme makeovers (with a light hand!) I kept hearing about college dreams and the future. To these girls looking ahead wasn't out of the question. Cancer doesn't have the same automatic death sentence that it once had. And that's because funds have helped fuel research and cures. Mr.Momtrends lost his beloved big sister when she was just 14. Fast forward 30 years, and she would likely have survived thanks to medical progress. But we have to help. 75% of the funds at St. Jude come from the public and programs such as this one.


On the 19th you've got your chance to look great AND help support St. Jude. Head to your favorite department store and buy Génifique. I've been able to test out the  Génifique Eye Light-Pearl ($68). The clever metal ball applicator smoothes on the product and brightened and tightened my eyes. Try it or one of the other Génifique products whose sales will benefit St. Jude: Génifique Youth Activating Concentrate and select gift sets featuring both.

Spread the word! Lancôme is making it easy for people to spread awareness of Génifique Day online through a special Facebook app that lets individuals create and share virtual photo booth photo strips, declaring the occasion when they feel their best. Join the conversation at on Twitter @lancomeparis #GénifiqueDay

Learn more about the cause

Find out more about the hospital at or following them and

beauty bloggers

Momtrends was not paid for this post. We were given some Génifique samples and the press trip was at no cost to us.

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