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KidzVuz: The First Video Review Site for Tweens



Today's tween is a tech-savvy, smart kid that has always had computers in their lives. They know the internet like the back of their hands as well as how to play games, watch movies and read books online. Computers will always be a part of their lives and as they are developing new skills they are also learning more about the online world - such as how to navigate, interact, upload information and become a part of a larger social community. An exciting new website, developed by Rebecca Levey (Social Media Editor of Mom Blog Magazine and founder and co-host of The Blogging Angels podcast) and Nancy Friedman(NY travel expert on and founder of, was recently created when they recognized that there was no safe online community for their own tech-savvy tweens to share their opinions. As independent business owners of their own web properties they decided to team up and create KidzVuz, the first online community designed specifically for tweens, ages 7 to 12, to create their own video review content in a safe, parent-friendly environment. '??Adults love to check out review sites before they buy. We figured that tweens would want to do the same'? explains Levey. '??So we created KidzVuz as the first safe, dedicated place for them to do just that.'?

How it works is simple. Kids sign up for a free account by creating a profile with their e-mail address, first name, last initial, birthday, state of residence and their parent's email address - no address or even a full last name is asked since the site is fully monitored by a panel of parents as well as being COPPA compliant. Parents can also rest assured that age-inappropriate videos and comments or personal information is never allowed or posted. As soon as a kid signs up they can instantly start posting videos, commenting and rating reviews, joining clubs and engage in the conversation with other tweens.

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While looking through the site, I really enjoyed exploring the various categories like a toys and games section, movies and TV, food, sports, travel, pets, etc where kids can review products and voice their opinions. Each video also accompanies a simple widget that list whether an item is easy to play, best/worst thing about it, and whether a kid would spend their own money on it. The site also features an integrated webcam - so kids can record their videos right on the site, reward badges that they can earn with each review or comment, and a film school that teaches kids how to make great videos.

KidzVuz is currently being marketed to schools, via press releases, blogger outreach from the incredible community of mom bloggers that they have established relationships with. Rebecca noted, "moving forward we are focused on twitter parties, which we hold every other Wednesday, to generate conversation, awareness and buzz." Adding, "Most importantly we are relying on word of mouth - particularly from kid-to-kid. The kid audience is really all about organic growth and kids telling each other about the site. "

Through KidzVuz, tweens will not only have a presence and voice online where they can express their opinions and form relationships, they will also have a positive community to connect with in a safe and moderated space.

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