John Varvatos USA Launches Fall 2012 Boy's Line


John Varvatos recently launched a line just for boys. The brand welcomes a new generation into the world of John Varvatos USA. The collection is clearly a member of the Varvatos family with its very edgy and rock 'n' roll vibe. The John Varvatos USA for Boys is a full collection, including tailored suit clothing, sportwear, knits, and denim with the unique fabrications. They are also launching the iconic Converse high top sneakers made modern in black leather or oliver with metal zippers launching in Spring 2013. The attention to detail throughout is unmistakable, from the signature dagger buttons and dapper linings to the iconic skull, peace sign, and starburst graphics. Prices range from $285 for suits, $70 for shirts, $45 for tees, and $65 for hoodies. The sizes range from 4-20, for ages 4-14. There are many items from the boys collection that are right out of the mens line. I love the idea that your son can now match his Dad.

John Varvatos Boy collection

John Varvatos speaks about his collection saying "Kids express themselves through their style just like adults do , and I think there's a whole bunch of young guys out there who are connected to music and relate to my aesthetic."I am so excited for this brand to hit stores. As a mother with a son there are very few "cool" boys brands out there. And this one rocks!

The John Varvatos line is available at Bloomingdales, Nordstrom, and better specialty retailers nationwide, as well as select John Varvatos boutiques and

Brianne was once a fashion showroom owner now turned mom and blogger/writer. She lives in NYC with her husband and two children, and enjoys her fast paced city life. Her blog Stroller In The City boasts about kids fashion and things that are mommy. Find her on twitter @strollerincity.

Momtrends was not compensated for this post.

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