This fall, Ralph Lauren Corporation expands its online shoppable children'??s storybook collection with the introduction of The RL Gang: An Absolutely Awesome School Adventure.Showcasing the Fall 2011 Ralph Lauren Childrenswear collection, the new RL Gang video is narrated by Grammy® Award-winning recording artist and philanthropist John Legend in support of the Show Me Campaign. The storybook launched globally August 18 at RalphLauren.com/RLGang, Bloomingdales.com/RLGang, and bn.com/RLGang.
The storybook showcases 16 new looks from the fall collection--and it's all interactive. When you like an outfit, click and you'll head to that character'??s '??virtual closet'? to shop similar looks. This Fall Ralph Lauren shows us vintage varsity dressing. For boys, this means rugbys, fleece sweaters and graphic tees have an old-school feel. For girls, you'll see classic patterns'??from Fair Isle to plaid'??get a fresh, feminine update as sweetly elegant dresses. Distressed denim, lace-edged leggings and athletic graphics keep the collection modern and cool.
Shop and feel good about your purchase. The Company will donate 15% of all proceeds from the Fall 2011 Childrenswear collection'??s first month of sales on RalphLauren.com to the Show Me Campaign'??an organization that fights poverty using proven solutions. The Show Me Campaign supports education reform in the United States and provides clean water, health care, education and other basic tools in Africa.
'??It'??s exciting to work with Ralph Lauren to support my foundation, the Show Me Campaign, which works to break the cycle of poverty through education,'? said John Legend. Barnes & Noble.com will also offer The RL Gang as a NOOK KidsTM Read to MeTM book with a voiceover by John Legend on Barnes & Noble'??s NOOK ColorTM and on the NOOK Kids for iPad® app. Through November 30, 2011, 100% of proceeds from the RL Gang NOOK Kids Book sales will benefit the Show Me Campaign.
Momtrends was not paid for this post.