Ivory Gets a New Look with Melissa McCarthy


It is probably pretty obvious but moms don't have that much (if any) alone time. In fact, according to a poll conducted by Ivory moms take refuge in the bathroom for a few brief moments of peace. I can certainly vouch for this and treasure my 5-10 minute showers with no kids, distractions or noise. At a recent event held by Ivory I also learned that Melissa McCarthy, the Emmy Award-Winning Actress of Mike and Molly and hilarious co-star of Bridesmaids also craves alone time and stated "I don't think I have been alone in the bathroom for four years (since the birth of her daughter). This time is valuable and precious and also something moms are starting to talk about and share on the newly launched Ivory facebook page.



As a brand that is over 125 years old, Ivory recently launched their facebook page with Melissa McCarthy as the face of the brand. To celebrate, Melissa, Mario Lopez from Extra and Katrina Bowden from 30 Rock were on-hand to walk the white carpet at this fun event where Momtrends was able to learn the scoop about their new facebook fan page that includes theIvory Soap Dish tab where fans can participate in an honest and open conversation with a host (currently Melissa McCarthy) discussing marriage, parenthood (whose harder to raise a boy or a girl?), watch videos and view pics. Simply 'like' their page to participate in their growing online community.


At the launch party, this iconic brand also debuted a makeover with new packaging for its bars of soap and various soap washes. The new look isn't over the top or flashy, but rather, it stays true to the simple look of Ivory with brighter and more vivid colors like a deep blue and green. The new look will not only be seen on their facebook page but across various publications and websites throughout November and December.

Check out the video to hear more from Melissa about the collaboration:

To become a fan of Ivory on facebook, please visit: http://www.facebook.com/#!/Ivory?sk=wall

Momtrends was not paid for this post. We did receive some soap at this event.

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