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Holiday Campaigns that Give Back: Flintstones 10 Million Stronger

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When you hear the FLINTSTONES Vitamins name, you probably think of their iconic jingle '??10 million strong and growing.'? The children'??s multivitamin brand has been dedicated to helping kids grow strong and healthy for more than 40 years and, in that same spirit, they'??ve now teamed up with Vitamin Angels to launch 10 Million Stronger '?? a charitable initiative aimed at delivering essential vitamin A to 10 million children worldwide suffering from vitamin A deficiency. Vitamin A deficiency is a serious health issue for children worldwide, and many may not know that it'??s an underlying cause of child mortality and blindness. Two high-dose vitamin A capsules can provide one child with sufficient vitamin A for 12 months. In fact, a donation of just 25 cents will protect a child for a year.

To kick off 10 Million Stronger, FLINTSTONES Vitamins will donate $300,000 to Vitamin Angels in 2012 to help fund essential vitamin A for more than 1 million children in need. We can all support the 10 Million Stronger campaign by making a donation of 25 cents or more at www.facebook.com/FlintstonesVitamins.

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