Gilt Baby & Kids Launches the My First Car Viktor&Rolf for Bugaboo

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Living in the city you can't go far without seeing a Bugaboo. A brand renowned for their sleek designs and functional strollers, parents love the modern look from the brand as well as its composition that is designed to perform and grow with your child. Along with these features, the line is also renowned for their cutting-edge designs that have upgraded the typical stroller to something that always gets a double-take.

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Yesterday, I had the opportunity to preview to visit the gorgeous offices of Gilt.com and preview the newly designed Bugaboo Cameleon3 by Viktor & Rolf. As the latest fashion collaboration, this sleek stroller (also dubbed "My First Car") follows the footsteps of Missoni, Marc Jacobs, Paul Frank, and Bas Kosters; however this is the first model that has ever launched exclusively on Gilt.com. Launching today, this luxury online shopping destination will be the first to carry this limited-edition stroller (there are only around 200 that have been made) on Gilt Baby & Kids, a section devoted to designer clothes, toys, and gear for babies and chic moms-to-be.

At the preview I loved scooping out the modern stroller that was functional and design-forward featuring unique touches from Viktor&Rolf such as their signature car trademarks aptly named My First Car, a custom Bugaboo Footmuff that comes in a cool mono-color anodized grey chassis, with classic grey sports car-style fabrics, a faux leather canopy and hand-stitched handle bar, a rotating carry handle, rear silver alloy wheels, and a fun custom-made license plate. Not only about fashion, this model has all of the features of the Cameleon 3 complete with easy folding and unfolding, ease to move from sleeping position to sitting, an intuitive brake system, quick-release wheels, and an adjustable harness.

With a new design coupled with the functionality and performance consumers are accustomed to from Bugaboo, they will love this exclusive new model that is sold directly on Gilt.com.

The Bugaboo Organizer retails for $1775.

To shop the exclusive launch of the Viktor&Rolf Cameleon3 for Bugaboo please visit: www.gilt.com/bugaboo

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