New True Religion Ad Campaign


Wonder, bohemian and independent. This is the nature of True Religion's SS 2012 first ever kids campaign. Featuring kids fashions that celebrates an American lust for wander, the campaign includes four iconic characters and strong personalities on their journey into the West '?? The Wanderer, The Maverick, The Bohemian, and The Rebel.


Each character'??s journey features a unique interpretation of authentic made in America style and the open road they take to get there. From the Wanderer'??s fearless independence, the rebels rock and roll edge, the Maverick'??s fierce cowgirl to the Bohemian'??s romantic California spirit; all are citizens of True Religion'??s America. Diverse. Independent. Creative. Iconic. And most of all, free.

Shot in the New York City apartment of Kelly Stuart from the blog The Glow and styled by Zanna Roberts Rassi, the kids campaign fits right in line with this new direction as it naturally documents all-American children in a fun, carefree environment.

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