Friday Food News: Sheryl Crow and One A Day team up with Feeding America for the Nutrition Mission

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A few weeks ago, the One A Day Women'??s brand, Feeding Americaand nine-time Grammy Award winner Sheryl Crow announce their partnership on the Nutrition Mission, a national, charitable initiative dedicated to helping to provide proper nourishment for the close to 50 million Americans who live in food insecure households.'?¡ The Nutrition Mission campaign commenced at the beginning of September in recognition of Hunger Action Month'?¢.

To kick off the campaign partnership, long-time hunger advocate Sheryl Crow, is inviting consumers to join her at the Nutrition Mission Pantry in New York'??s Union Square to collect non-perishable food items to benefit the Food Bank For New York City, one of Feeding America'??s largest food banks.

As part of the One A Day Women'??s brand commitment to the Nutrition Mission, starting this month and through November 30th, when consumers purchase a bottle of One A Day Women'??s Multivitamins, the brand will make a donation of two meals - up to 2 million meals - to Feeding America.'? 

'??The One A Day Women'??s brand is dedicated to providing nutritional support for women, the families they care for and the communities they live in,'? says Barton Warner, VP, Marketing, Bayer HealthCare. '??And now through our work on the Nutrition Mission, we'??re delighted with the opportunity to work with Sheryl Crow and our partners at Feeding America to help provide nourishment to those struggling with hunger throughout the country.'?

Feeding America, the nation's leading domestic hunger-relief charity, works to feed Americans in need through its network of more than 200 food banks nationwide. During Hunger Action Month, their network of food banks unite to urge individuals to take action by speaking out against hunger. Through this partnership with Sheryl Crow and the One A Day Women'??s brand, Feeding America hopes to spread the word about how a little bit of help can make a substantial difference.

'??Feeding America is excited about the Nutrition Mission and thankful for the generous donation,'? says Leah Ray, Vice President of Corporate Relations, Feeding America. '??Not only will the 2 million meals be a huge help but we'??re thrilled that the One a Day Women'??s brand along with Sheryl Crow are helping us to bring the issue of hunger to the forefront this Hunger Action Month.'?

Consumers around the country are invited to participate through the purchase of One A Day Women'??s Multivitamins from now through November 30th; each purchase will generate a donation from the One A Day Women'??s brand of two meals - up to 2 million meals - to Feeding America.'? 

To learn more about supporting the Nutrition Mission, visit www.NutritionMission.com.

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