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Fashion Forward Maternity: New Concept of Maternity Chic


I was just telling one of my friends how much I'm dreading buying a winter coat this season while pregnant. I know this will be the only time wearing it and who wants to spend all of that money on something you will only wear for a few months. That is until I discovered Fashion Forward Maternity!

Fashion Forward Maternity is the Rent the Runway of maternity and nursing clothes. The company lets you rent stylish high ticket maternity clothing so expectant moms can get the variety and style they deserve for a couple of months and then able to return! Brillant concept!

Fashion Forward Maternity

I feel that pregnant women, including myself, are luckier than ever with a vast selection of stylish, high quality clothing, and accessories we have to chose from. It'??s easier than ever to look beautiful and stylish. And you may want to purchase some key staples and there are some pieces that you'??ll wear over again, but there are at least 5 items that you should consider to rent instead. They are special occasion dresses, designer maternity denim, maternity work suit, summer dresses, and winter coats.

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I have to opportunity of renting this gorgeous Amira Knitted Cape by Seraphine Maternity for a couple of months. The cape came nicely packaged as if I purchased it brand new directly from the store. But I know soon it will be way too cold to where this luxe cape, so I'll send it back and it won't set me back the $125 retail, rather $23.50 a month to rent.

Some items you receive may not be brand new but they have been cleaned by using a green cleaner. And when the items are unable to rent out anymore, they are donated to organizations around the country like Dress for Success, Goodwill, and Operation Shower. Fashion Forward Maternity is a win win for everyone and a company that gives back!

For more information about Fashion Forward Maternity visit

Brianne was once a fashion showroom owner now turned mom and blogger/writer. She lives in NYC with her husband, two children and one on the way, and enjoys her fast paced city life. Her blog Stroller In The City boasts about kids fashion and things that are mommy. Find her on twitter @strollerincity.

Momtrends was not compensated for this post but did receive a sample to rent for purpose of this review. 

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