When you hear the word "Family," what does it mean to you? Last week, CB2 hosted a meet and greet with Robert and Cortney Novogratz to celebrate the launch of their "Family Rug" at the CB2 upper eastside store. The "Family Rug" is a prelude to the entire collection by the Novogratzes which will launch this coming October at all CB2 stores nationwide and online.
If anyone knows the meaning of "family," its Robert and Cortney, the TV's fames husband and wife design duo and parents who also happen to have seven children! The rug was designed to be placed in the center of any room of your house or apartment to become part of your life. The "Family Rugs" will retail for $399 for 5x8 size and $799 for 8x10 size.
Currently, the CB2 stores and online have two styles of the Novogratzes rug design, one with the word "Family" bolded in black on a white background and the other with "Family" bolded in white on a multi-colored background. All rugs are made of 100% wool with 100% cotton backing. The rugs make huge statements and would make any room just pop with style.
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The Novogratz family are owners of a design firm calledSixx Design. I am sure you have also seen them on Bravo's docu-series "9 by Design" as well as HGTV's hit "Home by Novogratz." The shows featuring themselves, their children, and their takes on interior decorating. For more than a decade, the hip couple have developed and designed unique properties in Manhattan from rebuilding top to bottom and turning funky into fabulous.
They pay attention to every detail and execute with the utmost taste, confidence and luxury. I had a chance to speak briefly with Robert Novogratz asking him what inspired the duo to create the "Family Rug." His response was that the rug was currently on their show and after receiving thousands of fan mail inquiring about the rug, it was only natural they would mass market it. He says after researching many retailers, they felt CB2 was the best fit for them. I also asked him to tell me a little about their fall line launching this October. He said the fall line will include "Family Light boxes" as well as more "Family" rugs. I am excited to see what's next for the "Novogratzes" - a family that incorporates amazing design options for every modern family.
Brianne was once a fashion showroom owner, now turned mom and blogger/writer. She lives in NYC with her husband and two children, and enjoys her fast paced city life. Her blog www.strollerinthecity.com boasts about kids fashions and things that are '??mommy'?. Find her on twitter @strollerincity.
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