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FabKids Launches with Christina Applegate

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Personal Retailing Inc. and Christina Applegate recently launched FabKids, a new children'??s apparel brand and innovative e-commerce website. This collaborative partnership blends the effortless style and practicality of new mom and actress Christina Applegate, with Personal Retailing Inc., a personalized e-commerce company from ShopStyle Founder and father of two, Andy Moss.


'??FabKids encapsulates everything I believe in for my daughter and want as a mom. I want my daughter to have the confidence to express herself. FabKids is all about celebrating girls and empowering them to express their individuality through their own personal style in a way that builds confidence and lets them shine,'? says mom and Creative Partner, Christina Applegate. '??And like so many working moms, I'??m always short on time. I love that FabKids makes it one-click easy to get a cute, wearable outfit '?? and at an affordable price!'?

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Applegate, who joined FabKids just weeks after meeting CEO Andy Moss and Head Designer, Denise Kalinowski, plays an integral role in working with the FabKids design and merchandising teams '?? and collaborates on every single collection.

'??We are thrilled to be working with Christina. She is a smart, stylish, down-to-earth mom who shares our passion in personalizing the apparel market for stylish girls. She has been a tremendous partner as we create a new, personalized and convenient shopping experience for busy parents,'? says Founder and CEO, Andy Moss.

FabKids'?? inaugural collection, themed around the Back to School season, will launch with over 100 ready-to-play outfits for girls sizes 2-8, and will add sizes 10 and 12 in October. The collection has been created by Head Designer Denise Kalinowski and FabKids'?? team of children'??s clothing experts and is available for sale exclusively on '??FabKids is all about comfortable, wearable clothes. Every one of our outfits is designed to be ready to hit the playground '?? in style of course,'? says Kalinowski.

FabKids'?? monthly membership of $49.95 is applied as an outfit credit (which includes a 3-piece head-to-toe outfit) and is only charged when a member makes her first purchase. Members receive personalized outfit selections each month based on their Style Profile with the option to choose outfits they love or skip the month at no charge. All outfits include free shipping and returns and are backed by the FabKids '??Pinky Promise,'? which includes a 100% satisfaction guarantee.

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