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Eddie Bauer Denim Gets a New Look


Eddie Bauer is a name long associated with quality, classic and durable clothing and they are also a brand that is getting a new look. Known to be on the "outdoorsy" side, it might not have been the first place you'd shop for fashionable denim...until now. The new Eddie Bauer includes an updated look - complete with a new line of denim that includes modern styles like Truly Straight, Slightly Curvy and Curvy.

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Launching on August 6th, I had the unique experience of actually being fitted for a pair of jeans. The first thing I noticed about the new denim is that it is soft. I loved how the Eddie Bauer denim still felt like a pair of "jeans," - like it could go the distance, but the material was also soft, I expected them to be comfortable too. As I was getting measured, I learned that it is not necessarily the appearance of your body that indicated which type of fit was right for you, but actually your measurements.

For example, I measured as a slightly curvy fit because the difference between my waist measurement and my hip/thigh measurement. It pays to put the time in to try a bunch of fits, leg openings and washes on.

Eddie Bauer is also known for their customer satisfaction guarantee, where they surveyed over 400 individuals to bring the new denim to you, with a fashionable, comfortable and better than ever fit. The new denim will retail for just under $70, making them a more affordable option than many other high quality, good fitting, and did I mention? flattering jeans.

Below, you'll catch me modeling the new Eddie Bauer denim. I must be honest, this is a photograph I never thought I would take, but the denim fits well, gave me a good shape and was very easy to wear (yes, minus a long white dress sitting at the waistband would be a good thing!)

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The straight leg opening is a favorite of mine as I think it is the most versatile, works just as well with wedges, flats or cowgirl boots!

Truly Straight and Slightly Curvy denim is available in Short, Regular, Long, Petite and Tall in sizes 0-20; Curvy denim is available in Short, Regular, Long, Petite and Tall in sizes 2-20 as well as 16W-24W. I am just 5 3" and the petite fit me perfectly. I loved how I could still wear a wedge sandal with them, they weren't too short or too long.

Featuring unique styles for the modern mom, I loved how Eddie Bauer is building from their brand and offering moms comfortable and stylish denim.

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All styles will be available both in store and online. Check for the store closest to you by clicking here.

Michelle is a SAHM and self-described '??green'? fashionista. She is a NYC woman, turned burbs mama, raising her 2 B'??s in an eco conscious manner. She blogs about natural parenting and green living at www.everythingsabuzz.comFind her on twitter @queentobHave a fashion question? Look for the new Syncing Your Style section on the Momtrends facebook page or tweet us your fashion questions at @momtrends!

Momtrends was not compensated for this post. We did receive a pair jeans from the new line.

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