Diane von Furstenberg has done it again....and preview shoppers couldn't get enough.
Amid passed hors d'oeuvres, fabulous cocktails and a whole lot of candy, and fueled by the pulsing tunes of DJ Forlano at the Gap at 54th & 5th Avenue, media, fashionistas and specially selected shoppers were able to not only see--but buy--the new DVF loves GapKids line of clothing before the general public.
I came. I saw. I shopped.
It is hard to believe that Ms. von Furstenberg, herself a mom and grandma, would be able to impart the same level of style to a $25 baby onesie as she has been able to do for one of her iconic designer dresses. Somehow, the same graceful lines and whimsical patterns that fashionistas worldwide have come to expect for themselves, are now available in dresses through accessories for their baby through teen daughters.
Even more exciting? The Diva herself was in the mix--holding babies, chatting with customers, and yes, posing with moi.
I loved checking out the gorgeous styles that DVF describes as '??timeless, colourful and effortless.'? This translates into a collection of magical dresses for girls that captures Diane'??s signature silhouettes and prints that are playful and fun.
The collection is available in Gap Stores US and on Gap.com.
SWEEPSTAKES: To celebrate of the launch of this important (and apparently fast selling out!) collection, DVF and Gap bring you the '??Like Mother, Like Daughter'?? sweepstakes. Just go to DVF.com and enter to win a $500 DVF giftcard and a $500 Gap giftcard for the perfect mother/daughter outfits. This fun contest is open until April, 15th!
Jessica Kobrin Bernstein is a teacher turned overtired, over-educated SAHM of two. She is NYC born and bred, and is resisting a move to the suburbs with all of her might. She shares parenting rants, recipes and reviews at peekababyny.com. You can also find her on twitter @peekababy on Facebook and on Google+ +peek a baby.
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