We love when fashion designers collaborate to help a worthy cause. DKNY and FEED, Lauren Bush Lauren's organization, recently did just that with a fun partnership with DKNY on a capsule collection for Fall 2012 featuring boots, a diaper and a tote.
True to the design aesthetic of FEED, created by co-founder and Chief FEED-er Lauren Bush Lauren, the collection is utilitarian, featuring washed canvases, nylon and grommets. DKNY adds a spark of NYC edge.
'??FEED is thrilled to partner with DKNY on these fashionable and functional carryalls for urban mothers and women on the go,'? says Bush Lauren. '??The Diaper and City Survival Bags are sure to please FEED'??s biggest supporters: stylish mommies and style-conscious shoppers who have embraced the idea of compassionate consumerism and the importance of ending world hunger.'?
The DKNY x FEED diaper bag is a great alternative to the typical pastel printed diaper bag, and perfect for the cool and socially conscious mom.
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For each bag sold, the United Nations World Food programme will donate micronutrients to a mother and child for one year. So, one FEED Diaper Bag can provide micronutrients for 1 Mother + 1 Child. Additionally, a mother and child will receive one year'??s worth of vitamin-and mineral-rich micronutrient powder. Sprinkled over food, this powder can help stave off malnutrition, which is the underlying cause of about 11,000 daily deaths of children under five.
You can also purchase FEED Survival Tote that can help provide emergency food such as high-protein, high-energy, vitamin-enriched emergency food for 100 children or the FEED City Survival Rain Boots that can provide emergency food for 25 children.
To learn more, check out this video about the campaign:
The DKNY & FEED collection is available now and is sold in select Bloomingdale stores, Bloomingdales.com, Net-A-Porter.com, FEEDprojects.com, select DKNY locations and DKNY.com
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