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Beat the Heat with Coolibar Sun Protection Clothing

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I just packed the fam for a beach trip, and I swear I had about 14 bottles of sunscreen. For the kid, we have the one that'??s water resistant and the one for the face and then her lip balm. Then for the husband, we have the 50+ water resistant (let'??s face it, the man is Scottish'?¦he burns). No lip balm because he feels that it's akin to lipstick. Whatever, dude. For me, I have the lip balm, the 50+ for the tattoo on the ankle (gotta keep the tat colors bright), the 30+ for body, the anti-aging face with SPF 30+, then skin brightening hand cream with SPF 15. And the hair spray with SPF45, because I paid a lot for this color. It will not fade, dammit.

Instead of just taking a bath in creams and lotions and sprays, I could just outfit myself in the stylish clothing from Coolibar, a company that produces sun protection fabric with a UPF of 50+. It's ultraviolet protection factor rating that'??s for fabrics similar to how you would rate your sun protection from a lotion or cream. A UPF of 50+ means that the fabric will block 98% of the sun'??s UVA and UVB radiation.

It'??s just like the bathing suits we buy our daughter that cut down on the amount of sunscreen we put on her. Only fashionable clothing. Think beachy coverups, dresses, pullovers, and tops. One of my faves is the ZnO Beach Henley dress. How adorable is (seen directly above), with it'??s on-trend nautical stripes and flattering drawstring waist. Imagine that not only is it cool in style, it's cool in function as it protects you from the harmful rays sans sunscreen.

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For my shoulders, when hubs and I are having a nice romantic walk down the beach, I love the long sun shawl (pictured at the post beginning), in flamingo if you please, although it comes in fun sunny colors like alfresco lime, orange cliffs and lagoon. I've also worn it around my head, all Gretta Garbo-like with big sunglasses and a too-cool-for-school 'tude. Who is that famous person, they all must say.

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Even men can get in on this sun protection, with polos, fitness shirts, and pants. Perfect for a day on the golf course. Children as little at six months are covered'?¦quite literally. There are baby blankets, swim wear, hoodies and Ts.

To put a little feather in their sunhat, Coolibar is also the first sun-protective clothing company that's recognized by the American Academy of Dermatology, the Skin Cancer Foundation and the Melanoma International Foundation.

I'??m not saying to toss the sunscreen. You'll still need it for parts. But at least now you can cool it a bit.

Coolibar sun protection clothing and accessories are available at

Cheryl Fenton is a Boston-based freelance writer, who writes beauty, fashion and fitness for Boston Common, Stuff and Glamour magazines, as well as her own'?¨

Momtrends was not paid for this post. We did receive samples for review purposes.

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