We just love Diane Keaton. She embodies confidence, plays smart women on the screen and um, has a killer pair of legs! Chico's also noticed Diane's amazing qualities and recently featured her as the face their Holiday 2011 campaign. Now this celebrity partnership makes sense to us as this Hollywood Icon has always embraced her style, sexuality and sharp wit as a 'real woman'- making this campaign the perfect complement to Chico's sophisticated brand and classic clothing.
The campaign shot by fashion photographer Carter Smith will also feature a television commercial shot by director Pierluca DeCarlo, where Diane says, "You know what I like about Chico'??s? They are who they are. Individual. (Like me). And incredibly expressive." '??Plus, they have, all these great pieces to make your own.'? The Chico'??s marketing campaign with Diane will also include print ads, inserts in the brand'??s holiday mailers, as well as across various digital and social media channels.
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For additional information, please visit: www.chicos.com.
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