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Ava Love Fashions

Ava Love Designs

Unexpected surprises. Don't you love them? While on assignment last week I had a few minutes to spare right by the Chelsea Market. I stumbled upon a pop-up boutique called AvaLove...and well, fell in love.

The collection is full of knits that look so divine I wanted just about everything--from a sleeveless turtleneck with a tree design to the striped maxi dresses to the gorgeous botanic tees. As the designer says, the collection is about blending poetry and design--"one poem, piece at a time!"

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We love big design houses, but lets not forget that most great fashion houses started with a spark of talent one individual. At Ava Love I see that spark. These knits are the perfect way to bust up a wardrobe rut. Ditch the solid tees and embrace these fluid, dreamy knits.

You can find the collection on Etsy here http://www.etsy.com/shop/avaloveor stop into Chelsea Market and look for the pop up store.

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