Shopping for a cause? You know I love the concept. If I can score great fashions for the family while helping out a charity, I'm all in. As a strong supporter of Baby Buggy it was my fashion duty to co-host the latest shopping event in NYC at the brand new Armani Junior Boutique on Madison Avenue.

The little jewelbox of a story carries things from newborn to tweens. Since we have friends who just had their first baby last week (congrats Doug & Susie!) we wanted to find a pretty dress. We succeeded. The knits were outstanding with just the right amount of flash. Here's what we purchased: The Lamé Dress and coordinating cardigan (not shown)

A few of the UES glitterati were out and I love the fashion power in this photo--Rebecca Minkoff & Jessica Seinfeld. Giving back never looked so good!

Though partnerships like this, Jessica Seinfeld and the organization she founded, BabyBuggy.org, more than 5.6 million items have been donated to children in need.

Stop in this week and mention Baby Buggy--10% of the proceeds of your purchase will benefit the charity.

Click here to enter the Armani Junior Sweepstakes with Elizabeth Street for a chance to win a $3000 shopping spree!

Photos Billy Farrell Agency. Momtrends was not paid for this post.