A Lesson in Smart Packaging for Baby

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Witty onesies are a dime a dozen. It seems like any schmoo with a catchy slogan can slap it on a blank onesie and start a business. How does one stand out from the crowd? It's all about packaging. The clever folks at Punkster.com put their onesies into a decorative bottle--making it highly giftable. The folks at Baby Bunch may have started this trend with their onesies and socks disguised as flowers, but now there's competition in the clever packaging category.

Let's take a look at this trend and name some winners and losers. While the "iPood" shirt may not be our taste, I can certainly see some grandpa or hip uncle forking over the $29 for this gift (especially if said person doesn't have to do any wrapping). But inside the design just falls flat. Bottom line: It's a gag gift not a treasure.

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Take a look at Baby Bunch (the original?) does with their onesies. I've never been impressed with the quality, but the packaging sure sells. 11 pieces for $69.95 for the Large Baby Boy Bouquet . The actual products are extremely basic, and that is a value. It's just not what mom is going to reach for when dressing baby. Bottom Line: these make cute shower gifts, but won't get used much.

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Zebi Baby is a standout in the cute packaging category. To make their tops stand out, they went for a hip brown mailing tube. This trendy Organic Tee ($30) is going to cost a lot more than your silly slogan top. Bottom line: We love the combination of clever and quality.

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Silly Souls went for the cow print in a carton that looks like milk. The Moome Cow Spot Onesie ($15.99) has a certain appeal for a little boy. Bottom Line: Probably the best-priced silly gift. Might get worn once.

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