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77Kids Holiday Shopping Event

DJ Fulano and mom Latham[1][2]

We got into the holiday spirit at the 77kids shopping event in NYC. Moms and the City and 77kids by American Eagle hosted a holiday event at the 77kids NYC Style Lab in Times Square.Believe me, it had to be a great event to get me into Times Square 10 days before Christmas!

Hosted by Moms and the City's Denise Albert and Melissa Gerstein, guests enjoyed festive tunes spun by DJ Cassidy's latest protégé, 8-year-old DJ Fulano, snapped photos in the store's signature photo booths, snacked on seasonal treats and were gifted some of 77kids' coolest winter pieces. Check out this hip selection for girls:

77kids girls

With loads of urban, trendy looks, kids will be thrilled to see these items under the tree. The faux leather is sure to be big this year. 77kids and little77, the celebrity-favorite kid-cool clothing lines from all-American brand American Eagle, feature affordable, on-trend clothing for boys and girls ages 2-12. Mom-to-be Lauren, shops from the baby section.

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lauren 77kids

77kids opened its first-ever Manhattan location, aptly named the 77kids NYC Style Lab, in the lower level of the American Eagle Times Square Flagship store in July 2011. Celebrity kids who are fans of 77kids by american eagle include Mason Disick, Harlow Richie Madden, Honor Marie Warren and Ella Wahlberg, among others. Thanks MomsandtheCity for the invitation.

Denise Albert and Melissa Gerstein from Moms and the City[2]

For further information on the brand, visit: or follow on twitter @77kids.

Momtrends was not paid for this post. We did get a $100 gift card to shop.

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