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Winter Tires and the Polar Vortex

Winter Driving Infographic

Scary fact: Only 25% of snowbelt drivers equip their vehicle with winter tires. Scary because I'm on the roads with this cars. Theses drivers feel puffed up in their big SUVs but with the wrong tires, those 4-wheel drive vehicles aren't as safe as they can be. I don't want to get hit driving my girls to ski practice because someone has false security.

The Polar Vortex is here. We just had our yard blanketed with another 8" of snow last night. We has ski practice on Sunday so we loaded the skis in the car and headed to our hill. We did it feeling securely with our Bridgestone winter tires. But why aren't more families protected? “The results of our survey suggest many U.S. drivers are not as prepared as they could be for winter’s worst,” said Robert Saul, Senior Product Manager, Bridgestone Americas. “Conditions on the road can change rapidly in the winter season. Winter tires are a smart choice, because they have specialized technology that is optimized for traction, braking and handling on cold, icy and snow-covered roads.”

Tire Tech Photo

While all tire rubber will begin to stiffen as temperatures drop below freezing, the latest generations of winter tires maintain their elasticity even at extremely low temperatures. All-season tires are designed with both winter and summer performance in mind, but do not offer maximum performance in either season.

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Here are four things you can do to get ready for the next storm. The four B's: battery, brakes, blades and Blizzak. Have an automotive service technician test the vehicle battery, check the brakes and inspect wiper blades to make sure all are in good working order.

I've spent a good bit of time with the folks from Bridgestone. I've learned that there are two factors in safe snow driving. One, how you drive. Two, having the right type of tires on your vehicle. I've been trying to build my skills as a snow driver. Did you know, only 16% of U.S. drivers who have driven in winter weather have received formal winter driving education. I'm hoping to get time at the Bridgestone Academy in Steamboat. I want the odd on my side. 51% of us have witnessed and/or been involved in a vehicle accident that was caused by winter driving conditions.


I attempted to do both--the tires and the training--this year. Sadly my spin at the Steamboat Bridgestone Driving School was postponed. But this winter we've put Blizzak DM-V2 on both cars. The Blizzak DM-V2 tire is Bridgestone’s most advanced winter tire offering, designed to conquer winter’s worst. It is available in 50 sizes in 15” to 22” rim diameters. There's so much technology protecting me. Multi-Cell compound from Bridgestone that dispels water from the surface of the ice. This combats slippage and improves braking. The tire’s newly designed tread pattern has 15 percent more block edges, increasing its snow-shearing force and enabling it to grip the road better in snow and slush.

For information about Bridgestone Blizzak winter tires or to find a Bridgestone retailer, visit

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