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Since 1946, Macy's has been welcoming springs with a special ins-tore flower show. Bringing flowers into the store was meant to inspire joy and get women excited to shop for colorful clothing. Over the years, the displays have become increasingly elaborate and bring in hundreds of thousands of visitors. After a brief hiatus due to COVID, Macy's is bring back the flower show in NYC and we couldn't be more excited about this rite of spring. 

And here's even more good news, each year the event is free! Each year the show has a different theme. This year it's a fitting concept, Fortitude. Just like Mother Nature impresses us each year with her ability to regrow and renew, NYC will be doing the same after a long shutdown. 

Related: Visiting the renovated Empire State Building

Macy's Flower Show in NYC

Macy's Flower Show Through the Years

Macy's brought the show to NYC in 1953 (it started in California). The iconic 34th Street Department Store gets flooded with visitors and blooms for a two week period. Details are still getting smoothed out about this year's version, but Macy's is promising something special. 

This year's "Floral Celebration of Fortitude" will be something for all New Yorkers to anticipate and will hopefully signal the rebirth of the retail industry in the city.  Macy's is setting up to lift spirits and give us all "a renewed feeling of optimism with a lush springtime salute to growth."

Give. Love. Bloom. 

This year’s themed presentation will feature magnificently landscaped gardens inspired by the feeling of hope for a brighter year ahead. Taking root in unexpected settings, the florals bloom on store countertops, in display windows and specially designed architecture including grand bridges, columns, and topiaries.  

Macy's Flower Show in NYC
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2021 Macy's Flower Show

Macy's has set the Flower Show 2021 dates for May 2-16. Give. Love. Bloom. will bring a floral celebration of fortitude to Macy’s flagship store at Herald Square in New York. This year's presentation will feature magnificently landscaped gardens inspired by the feeling of hope for a brighter year ahead." Free to the public, the colorful "exhibit" will be open for browsing during the store's regular hours.

The 2021 Macy’s Flower Show will be staged in distinct fashion with socially distanced displays and elements that will extend from the main floor and windows, outdoors to the surrounding landscape around the flagship store.

Macy's Flower Show in NYC will be held at the 151 West 34th Street location.

Find out more here 

Macy's Flower Show in NYC


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Image credit: Eugene Gologursky/Getty Images for Macy's. This is not a sponsored post.

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