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Fall House with CBC in Santa Barbara


Over the course of the year, I have enjoying going on several work-related trips. One of my favorites was a unique trip to the incredible Santa Barbara with Cercone Brown Company(CBC). Called Fall House, this unique opportunity allowed a small group of editors and writers the chance to stay in a rented house and enjoy various experiences with brands including fitness, food, and eyewear companies. As an editor, I thought this experience was an great way to connect with brands and have some personal time time meeting with them in a casual way to determine if we they would be a good fit to work together in the future as well as a way to test out their products and services through this custom pr platform.


During Fall House, I not only had the chance to check out beautiful Santa Barbara, but I was able to meet with enjoy products from Flip Flop Wines, Sabra, Essilor Eyewear, Seagrams, Heluva Good, ICON Health & Fitness, Seventh Generation, Swirl, SeaVees, Under Armour, Keurig, LeSportSac - all within a span of less than three days. The beauty of this is that CBC organizes various experiences from yoga classes to lunches where I was able to test out products and food and actually taste and feel the items as a way to casually talk about them and learn more about the brands. During an intense workout with fitness trainer, Kenoi, I was able to wear clothing from UnderArmour, which allowed me to understand how the fabrics both felt and looked during a workout. Another day, I had the chance to test out the innovative shopping app, Swirl through a friendly competition. There was also a skype chat with Essilor Eyewear, an incredible dinner with ICON Health & Fitness and new shoe company, SeaVees where I had the chance to learn more about these brands, their stories and new products, which was beyond what I could have ever connected with in a press release.

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Beyond the brand connections, Fall House was also a great way to meet with other writers or editors and enjoy the beautiful setting at the house as well as enjoy fun outings together like when we went to Sanford winery and enjoyed an extensive tour and luncheon on the property.

The core of the event showed me that companies like CBC get the demands of a blogger, writer and editor and they understand how connect us with brands in order to develop and foster lasting relationships. They also understand each what each editor covers and customizes the meetings to what I was looking for. This was a great way to connect, work together, and determine bigger stories and marketing opportunities that I probably wouldn't have had the chance to embark on had it not been for the team at CBC.

Momtrends was not paid for this post. Part of airfare was covered by CBC and we were gifted several items from the aforementioned brands. 

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