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DIRECTV NOW launch party

DIRECTV NOW launch party

Cable service has made me cranky for years. It's expensive, inconvenient and limiting. When I got an invite to attend the AT&T DIRECTV NOW launch party in NYC – a new way to stream live TV -- I made time in my schedule to check it out. I'm not a tech-girl, but I do know when a revolution is at hand that I want to be a part of it. The big announcement: AT&T and DIRECTV now offer 3 video streaming services that give me so much freedom.

I had a feeling something big was up when I spotted Reese Witherspoon on the red carpet.


Here's the story: DIRECTV NOW, FreeView and Fullscreen allow for cord-cutters like me to have more choice and flexibility when it comes to getting television the way that they want it. I let go of my land line phone, now I'm letting go of my cable box!

How Does Direct TV Work?

Simply sign up online for DIRECTV NOW or Fullscreen. You'll be set to stream content over a U.S. internet connection on a variety of devices (yes you still need a router and an internet provider--no skirting that for now). What you don't have to deal with: set-top-boxes, satellite dishes, annual contracts or credit checks required.

More on the tech stuff below, but let's talk about Reese. She's linked to DIRECTV NOW providing access to her Hello Sunshine content. Witherspoon and the Hello Sunshine will be giving moms like me movies, TV series, and made-for-digital content. It's prefect for women like me who want to see "positivity, humor and inspiration for women."


And she is a total doll. Smart as a whip, super pretty and definitely personable. She said, “As we continue the journey of creating engaging entertainment for and about women at Hello Sunshine, it's exciting to have a partner in AT&T who shares that commitment with us. We can't wait to bring the Hello Sunshine channel to life with DIRECTV and DIRECTV NOW customers in 2017.”

There's also an exciting new partnership with Taylor Swift. Here's a peek at the Taylor Swift Channel.

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This new access to all things Taylor is offered exclusively by AT&T. Fans will get an insider look at videos, concert performances, and even cute videos of Taylor's cats.

Now back to why DIRECTV NOW is so perfect for right now--it works seamlessly with my mobile lifestyle. I can watch at home or on my mobile devices. This is TV my way.



Sign up online for DIRECTV NOW or Fullscreen. Within minutes, you have the power to stream content over a U.S. internet connection on a variety of devices. No set-top-boxes, satellite dishes, annual contracts or credit checks required.

BONUS: If you’re an AT&T Mobile customer, DIRECTV will pick up the tab for data to help you achieve all your binge-worthy goals. This is important: Data Free TV means you won’t use your AT&T mobile data for watching DIRECTV NOW or FreeVIEW in the App.

What it costs

Get 7 days free when you sign up at and download the app from the Apple App Store or Google Play.

The “Go Big” package with more than 100 channels is just $35 per month. This is a limited time offer. Customers who sign up for this offer will continue to enjoy this special price for as long as you keep the package, subject only to future reasonable programming price increases applicable to all packages.

Need HBOF® and Cinemax® ? You can add these channels for just $5 each per month in addition to your base programming package.

DIRECTV NOW will be available at launch through the following:

Amazon Fire TV and Fire TV Stick
Android mobile devices and tablets
iPhone, iPad and Apple TV
Chromecast (Android at launch; iOS in 2017)
Google Cast-enabled LeEco ecotvs and VIZIO SmartCast Displays
Internet Explorer, Chrome and Safari web browsers

I'm making the switch to save time and money and to get more Taylor and Reese. Are you ready to cut the cord too? Find out more here

This is a sponsored post.

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