toy

Welcome to our final gift guide! We are bringing you a Gift Guide chock full of toys for All ages, some classic, some making their debut--all of them in our top-ten!  We love that you've been following along and shopping from each of our curated guides. We hope to help bring you ...read more

My girlie-girl loves a makeover moment. I can’t even tell you how many times I’ve walked into the bathroom to see her covered in bronzer and lipstick and eyeshadow. (I really have to find a better hiding spot for my makeup bag). Then there was that time she was desperate for a ...read more

Here at The Shopping Mama, we're huge fans of American Girl. We just adore the brand's ever-growing collection of sweet, smart, and inspirational dolls—and, collectively, our kids do too, of course! My little lady is too young to truly appreciate the brand, but I look forward ...read more

My daughter is a pretty awesome 6-year-old girl. She'd rather cartwheel than walk. She spends her days in a make-believe world where she and her friends are fairies. Her room is overflowing with dolls and their accessories. From Saige's horse to a handmade set of doll bunk beds ...read more

Radio Flyer has launched its newest custom ride: Build-A-Scooter! With more than 250 options, the custom scooter now joins Build-A-Trike, Build-A-Balance Bike and Build-A-Wagon at RadioFlyer.com. Radio Flyer is one of our favorites so we were delighted to Build-A-Scooter for ...read more

We're always on the hunt for great toys that will last beyond the holiday season to share with you on The Shopping Mama. In this holiday toy video, we're excited give you a closer look at toy toys we think make GREAT gifts this holiday season from our friends at HABA: Gotz Sleepy ...read more