Mattel

I couldn't be more psyched about the American Girl Doll of the year for 2022--it's a pick that embraces winter sports and inclusivity. Hurrah! Meet the 2022 Girl of the Year, Corinne Tan. Growing up with her Chinese American family in Aspen, Colorado, Corinne loves hitting the ...read more

Imma just come right out with it... My kids think farting is hilarious. We call it "tooting," around these parts, so it definitely ups the kiddie-cuteness factor, but, let's be honest, there's nothing all that adorable about beeping the horn, booty belching, butt sneezing, ...read more

(Photo via @teammomtrends Instagram) This Toy Tuesday, we’re coming at you “live” from Toy Fair New York, an annual event that brings together buyers, brands, and press to show the latest, greatest, and newest in PLAY! We thought we’d share a reel with a few of our favorite ...read more

Our American Girl Truly Me dolls have arrived and we've enlisted the help of a 9-year-old reviewer to let you know why we love them. Truly Me allows a girl to create a one-of-a-kind friend through a variety of personalized doll options, including 40 different combinations of ...read more

American Girl has just debuted their Girl Of The Year for 2015. We are excited to introduce, Grace Thomas! Grace is an inventive 9-year-old with a big heart and lots of big ideas!  AMERICAN GIRL’S 2015 GIRL OF THE YEAR™ “BAKES” A DIFFERENCE AND HELPS GIRLS FIND THEIR OWN RECIPE ...read more

I'm pretty sure that headline caught your attention. If your family looks like mine, you know a thing or too about the value of the American Girls dolls. I'm not talking about monetary value, I'm talking about two things: Creative play. Wholesome fun. Complaints about the ...read more