Mattel

Imma just come right out with it... My kids think farting is hilarious. We call it "tooting," around these parts, so it definitely ups the kiddie-cuteness factor, but, let's be honest, there's nothing all that adorable about beeping the horn, booty belching, butt sneezing, ...read more

(Photo via @teammomtrends Instagram) This Toy Tuesday, we’re coming at you “live” from Toy Fair New York, an annual event that brings together buyers, brands, and press to show the latest, greatest, and newest in PLAY! We thought we’d share a reel with a few of our favorite ...read more

Our American Girl Truly Me dolls have arrived and we've enlisted the help of a 9-year-old reviewer to let you know why we love them. Truly Me allows a girl to create a one-of-a-kind friend through a variety of personalized doll options, including 40 different combinations of ...read more

Meet the Girl of the Year from American Girl--Grace Thomas.  Like all the dolls, Grace is a girl with big dreams, she loves to bake with friends and invent new recipes. Then a trip to Paris inspires her to try new things—including turning her passion for baking into a ...read more

American Girl has just debuted their Girl Of The Year for 2015. We are excited to introduce, Grace Thomas! Grace is an inventive 9-year-old with a big heart and lots of big ideas!  AMERICAN GIRL’S 2015 GIRL OF THE YEAR™ “BAKES” A DIFFERENCE AND HELPS GIRLS FIND THEIR OWN RECIPE ...read more

I'm pretty sure that headline caught your attention. If your family looks like mine, you know a thing or too about the value of the American Girls dolls. I'm not talking about monetary value, I'm talking about two things: Creative play. Wholesome fun. Complaints about the ...read more