mascara
Rodan Fields Lash Boost Review
Okay friends, the results are in! Time for my Rodan + Fields Lash Boost review. I've been using this product since March and I can say now I have said bye bye mascara. Six month into my testing, I am resolved that this product really works and that with dedication, it can ...read more
Brand New Beauty Subscription Service
If you've read my columns a time or two, you know I'm kind of a beauty junkie. I just love trying out the latest and greatest in beauty, and subscription services get me every time. I've waxed poetic about my love for Birchbox a time or two and now it's time to share my newest ...read more
How to Get Lush Lashes and Fuller Brows
There are always two areas of my face I focus on when I'm running short on time: my lips and my eyes. Being that I already waxed poetic about my love for lip gloss not too long ago, I thought now would be the perfect time to focus on the eye area, namely lush lashes and full ...read more
Beyond Mascara: 4 Ways to Get Longer Lashes
Looking to get longer lashes? These days there are a lot more options beyond your mascara choice. Here are four different ways that you can get fuller, longer lashes. Related Tips for Organizing your Makeup I have three boys who were all blessed with gorgeous, long, dark lashes ...read more
Get Luxurious Lashes With Eye Booster From Physicians Formula
I want eyelash extensions... Or, someone who can apply individual fake eyelashes to my lids every morning. Alas, until I can afford either of these options, I've found the next best thing. I'm obsessed with having luxuriously long and luscious eyelashes (clearly). It can ...read more
Makeup 101: Tips for Keeping it Clean
I'm a busy mom, and often times makeup takes a back seat to things like--oh, I don't know--babies and breakfast and nursery school drop-off and diaper changes... Most days, I'm amazed if I've managed to get makeup on my face at all. But when I do get primped and prepped, I want ...read more
Beach-Day Beauty Must-Haves
I don't wear makeup to the beach... It's hot and sweaty and salty, and that can easily translate to smudgy foundation, runny eyes, and messy mascara. I want my skin to breathe when I'm sunning on the sand (slathered in SPF, of course). And so, generally speaking, I avoid my ...read more
Gorgeous, Green, and Good for Mother Nature
We do love our makeup, here at The Shopping Mama... Eye shadows, bronzers, lipsticks, and liners--we don't discriminate. But beauty booty with a conscience? Now that's a cause we can get behind! April is Earth Month and we're highlighting a few fabulous products that are good ...read more
10-Minute Get Out of The House Fixes
As a mom of three my mantra is to plan for everything the night before to have enough time for the unexpected that often greets us in the morning. As I shuffle the kids to get dresses and nurse the baby, I also (try) to tend to myself. But with the time crunch to get out, this ...read more
Buxom Mascara Bar Launching at Sephora
Beauty Alert! Sephora is getting new exclusive product line from Buxom! The Buxom Mascara Bar will debut in August exclusively at Sephora. We got a peek at what's new in lashes. Click here to see the complete Buxom line at Sephora, and visit the stores in August to experience ...read more
Beauty Trends: NEW Eyeko x Alexa Chung Kit
We are always on the hunt of fun and innovative beauty tools, and our new favorite is the Eyeko x Alexa Chung Kit. With her new role as Creative Director at Eyeko, Alexa Chung has used her beauty know-how and illustrative and photographic talents to create a custom and limited ...read more
Simple Makeup Tips to Update Your Look (and a Giveaway!) #WalgreensBeauty
I am a member of the Collective Bias® Social Fabric® Community. This shop has been compensated as part of a social shopper amplification for Collective Bias and its advertiser. I love the notion of change that comes with a New Year's Resolution for long-term goals. For me, I ...read more
Beauty & Beyond: April Vacation Beach Beauty
Were all staring down the barrel of a potential beach destination for April vacation. I know, the concept of bathing suit has been packed away for a while, in both brain and box. But here it is again, worrying you into a whirlwind. Are you ready for the bathing suit? Have you ...read more
Lancome Lashes: Big for Spring
Big, beautiful lashes are always desirable, and I find myself constantly trying out the latest formulas and brushes from a plethora of brands. I feel like I have tried them all. From drugstores to Sephora, to make-up counters to high-end boutiques, there are so many places to ...read more