mascara

I will never be a golden goddess. Or a bronzed beauty… Or a tan temptress. It’s taken me a long time to admit this, but I’ve finally come to terms with the fact that my skin is one of two shades at all times: milky white or pinkish red. I’m pasty… pale…fair—however you want to ...read more

https://www.youtube.com/watch?v=5Xd1PqDCLRA&feature=youtu.be I'm a busy mom, and often times makeup takes a back seat to things like--oh, I don't know--babies and breakfast and nursery school drop-off and diaper changes... Most days, I'm amazed if I've managed to get makeup on ...read more

I don't wear makeup to the beach... It's hot and sweaty and salty, and that can easily translate to smudgy foundation, runny eyes, and messy mascara. I want my skin to breathe when I'm sunning on the sand (slathered in SPF, of course). And so, generally speaking, I avoid my ...read more

We do love our makeup, here at The Shopping Mama... Eye shadows, bronzers, lipsticks, and liners--we don't discriminate. But beauty booty with a conscience? Now that's a cause we can get behind! April is Earth Month and we're highlighting a few fabulous products that are good ...read more

As a mom of three my mantra is to plan for everything the night before to have enough time for the unexpected that often greets us in the morning. As I shuffle the kids to get dresses and nurse the baby, I also (try) to tend to myself. But with the time crunch to get out, this ...read more

Beauty Alert! Sephora is getting new exclusive product line from Buxom! The Buxom Mascara Bar will debut in August exclusively at Sephora. We got a peek at what's new in lashes. Click here to see the complete Buxom line at Sephora, and visit the stores in August to experience ...read more

We are always on the hunt of fun and innovative beauty tools, and our new favorite is the Eyeko x Alexa Chung Kit. With her new role as Creative Director at Eyeko, Alexa Chung has used her beauty know-how and illustrative and photographic talents to create a custom and limited ...read more

I am a member of the Collective Bias® Social Fabric® Community. This shop has been compensated as part of a social shopper amplification for Collective Bias and its advertiser. I love the notion of change that comes with a New Year's Resolution for long-term goals. For me, I ...read more

We’re all staring down the barrel of a potential beach destination for April vacation. I know, the concept of bathing suit has been packed away for a while, in both brain and box. But here it is again, worrying you into a whirlwind. Are you ready for the bathing suit? Have you ...read more

Big, beautiful lashes are always desirable, and I find myself constantly trying out the latest formulas and brushes from a plethora of brands. I feel like I have tried them all. From drugstores to Sephora, to make-up counters to high-end boutiques, there are so many places to ...read more