makeup

Have you been wondering when should you let your child wear makeup? You aren't alone! This mama has been pondering that question for a while now...and I don't even have a tween on my hands yet.That being said, I swear my baby girl came out of the womb dying to dig into my makeup ...read more

Do you ever have those days when you know you're going to be out and about most of the day and you aren't going to have a ton of extra time to touch up your makeup? Well, then you need my 3-step face that stays PUT! Hey, I'm a natural makeup kinda girl, so this is not about ...read more

I love fabulous lash falsies, mega mascara, bombshell red lipsticks, and Kardashian-worthy contouring kits as much as the next Momtrends gal. But the reality is: most days of the week, I'm happy if I can slather a bit of BB cream on my face before hitting the drop-off line or ...read more

As the Global Artistic Director for Laura Gellar makeup, Ashlee Glazer knows a thing or two about emerging trends. She sees the latest and greatest in makeup and fashion on runways and award shows alike, and takes those keen observations straight to the brand to help develop ...read more

Summer is (un)officially here! We've updated our closets, swapped out our beloved red wine for rosé, and added a higher SPF to our daily routine. Now it's time to have a little fun with our beauty regimen. I like to lighten the load in the summer months, and go with a natural ...read more

I love experimenting with new skincare and beauty products as much as the next gal. But with so many different brands and products on the market, there are seemingly endless options to choose from. What Mama has time to leisurely browse the aisles of Sephora, reading through ...read more

Don't you love when your skin feels naked and clean yet has a lovely finish? That's what you get with the new BarePro Performance Foundation from bareMinerals. The skincare experts at bareMinerals have engineered a foundation that gives me 12 hours of coverage without looking ...read more

Once upon a time, back in my twenties, if you looked in my makeup bag, you'd find a lot from e.l.f. It was the super reasonable prices that this budget friendly makeup line offered that appealed to me the most back then, so when I grew up (you know when I started caring more ...read more

Haizel McIntyre knows a thing or two about the push and pull of holiday-season pressure. It's the most magical time of the year, but it's, often, also the most stressful—and then there's the financial burden. As a full-time working mom of three Haizel was looking for another ...read more

How often do you clean your makeup brushes? I know I'm guilty of not doing it nearly often enough. But dirty makeup brushes not only just don't apply makeup as effectively, but can also harbor and spread bacteria all over your face - yuck! I even just read a story about a women ...read more

Looking to get longer lashes? These days there are a lot more options beyond your mascara choice. Here are four different ways that you can get fuller, longer lashes. Related Tips for Organizing your Makeup I have three boys who were all blessed with gorgeous, long, dark lashes ...read more

I've been a subscriber to BirchBox basically since inception. My neighbor at the time worked in their accounting department and casually dropped the name to me one day. "It's really interesting," she said. "You get amazing products and it's only $10." This was back before the ...read more

I want eyelash extensions... Or, someone who can apply individual fake eyelashes to my lids every morning. Alas, until I can afford either of these options, I've found the next best thing. I'm obsessed with having luxuriously long and luscious eyelashes (clearly). It can ...read more

Want a long-lasting look? Make sure to check out our favorite summer eye shadows and tips for staying fresh looking even when it heats up. FeaturingBuxom Stick Around™ Eye Primer Bobbi Brown: Long Wear Cream Shadow Stick Laura Geller: Baked Marble Eye Shadow Duo Rome/Milan ...read more

I'm a busy mom, and often times makeup takes a back seat to things like--oh, I don't know--babies and breakfast and nursery school drop-off and diaper changes... Most days, I'm amazed if I've managed to get makeup on my face at all. But when I do get primped and prepped, I want ...read more

You know we love our beauty trends and working in our beauty testing labs. The latest is what Penelope Cruz is wearing in all the Lancome ads. It's called Miracle Cushion and we had to try it. Get a little coverage or full coverage--it all looks flawless with this cool new ...read more

I don't wear makeup to the beach... It's hot and sweaty and salty, and that can easily translate to smudgy foundation, runny eyes, and messy mascara. I want my skin to breathe when I'm sunning on the sand (slathered in SPF, of course). And so, generally speaking, I avoid my ...read more

When was the last time you finished a lipstick? That's the question Chelsa Crowley and Julie Fredrickson put out there when launching their beauty brand, Stowaway Cosmetics. Premium beauty products in portable sizes--it's a novel concept and a convenient option for busy moms, ...read more