makeup

I love fabulous lash falsies, mega mascara, bombshell red lipsticks, and Kardashian-worthy contouring kits as much as the next Momtrends gal. But the reality is: most days of the week, I'm happy if I can slather a bit of BB cream on my face before hitting the drop-off line or ...read more

As the Global Artistic Director for Laura Gellar makeup, Ashlee Glazer knows a thing or two about emerging trends. She sees the latest and greatest in makeup and fashion on runways and award shows alike, and takes those keen observations straight to the brand to help develop ...read more

Summer is (un)officially here! We've updated our closets, swapped out our beloved red wine for rosé, and added a higher SPF to our daily routine. Now it's time to have a little fun with our beauty regimen. I like to lighten the load in the summer months, and go with a natural ...read more

I love experimenting with new skincare and beauty products as much as the next gal. But with so many different brands and products on the market, there are seemingly endless options to choose from. What Mama has time to leisurely browse the aisles of Sephora, reading through ...read more

Don't you love when your skin feels naked and clean yet has a lovely finish? That's what you get with the new BarePro Performance Foundation from bareMinerals. The skincare experts at bareMinerals have engineered a foundation that gives me 12 hours of coverage without looking ...read more

It's the year of the Rooster! Chinese New Year officially kicked off yesterday, and the joyous "spring festival" will continue for about 23 days. So what are the characteristics of the rooster? According to tradition and belief, if your baby is born in this lunar year, he or she ...read more

Once upon a time, back in my twenties, if you looked in my makeup bag, you'd find a lot from e.l.f. It was the super reasonable prices that this budget friendly makeup line offered that appealed to me the most back then, so when I grew up (you know when I started caring more ...read more

Haizel McIntyre knows a thing or two about the push and pull of holiday-season pressure. It's the most magical time of the year, but it's, often, also the most stressful—and then there's the financial burden. As a full-time working mom of three Haizel was looking for another ...read more

Ever since brows became "the" thing to highlight on your face, I have been on the constant hunt for the perfect brow pencil (marker, pen, powder, highlighter, whathaveyou). It's not as easy as you think. I don't ever want to look like I'm using a filler and prefer to keep my ...read more

How often do you clean your makeup brushes? I know I'm guilty of not doing it nearly often enough. But dirty makeup brushes not only just don't apply makeup as effectively, but can also harbor and spread bacteria all over your face - yuck! I even just read a story about a women ...read more

Looking to get longer lashes? These days there are a lot more options beyond your mascara choice. Here are four different ways that you can get fuller, longer lashes. I have three boys who were all blessed with gorgeous, long, dark lashes from my husband's side of the family. ...read more

I've been a subscriber to BirchBox basically since inception. My neighbor at the time worked in their accounting department and casually dropped the name to me one day. "It's really interesting," she said. "You get amazing products and it's only $10." This was back before the ...read more

Sephora and I have been in an exclusive relationship for some time now. I buy all of my cosmetics there and am constantly falling in love all over again thanks to their loyalty program, amazing customer service, and fabulous array of diverse products. In fact, I put together a ...read more

I want eyelash extensions... Or, someone who can apply individual fake eyelashes to my lids every morning. Alas, until I can afford either of these options, I've found the next best thing. I'm obsessed with having luxuriously long and luscious eyelashes (clearly). It can ...read more

I will never be a golden goddess. Or a bronzed beauty… Or a tan temptress. It’s taken me a long time to admit this, but I’ve finally come to terms with the fact that my skin is one of two shades at all times: milky white or pinkish red. I’m pasty… pale…fair—however you want to ...read more

Want a long-lasting look? Make sure to check out our favorite summer eye shadows and tips for staying fresh looking even when it heats up. FeaturingBuxom Stick Around™ Eye Primer Bobbi Brown: Long Wear Cream Shadow Stick Laura Geller: Baked Marble Eye Shadow Duo Rome/Milan ...read more

I'm a busy mom, and often times makeup takes a back seat to things like--oh, I don't know--babies and breakfast and nursery school drop-off and diaper changes... Most days, I'm amazed if I've managed to get makeup on my face at all. But when I do get primped and prepped, I want ...read more

You know we love our beauty trends and working in our beauty testing labs. The latest is what Penelope Cruz is wearing in all the Lancome ads. It's called Miracle Cushion and we had to try it. Get a little coverage or full coverage--it all looks flawless with this cool new ...read more