Huggies® Kicks Off Parenting Council

huggies parents council

Huggies® puts safety first when it comes to protecting baby’s skin. Back in August there were a few claims on the Internet that Huggies has foreign materials in their wipes. The brand leapt into action to test the wipes and they’ve proven again and again that Huggies wipes are safe and made with the highest standards. Sadly, it’s hard to un-ring a bell.

Once claims are out there, what can a brand do to repair an unfairly damaged reputation? At Momtrends we’ve been a partner with Huggies for years. During the diaper years of my motherhood journey, they were the sturdy & soft wipes I relied on for 5,000 changes (yes, that’s a real number—the average parent changes 5,000 diapers per child!). When Huggies invited me to participate in their first ever Parents Council, I made the trip happen. I wanted to hear from the scientists and engineers about how Huggies is protecting babies and I wanted to become a well-educated brand advocate.

First, let’s talk about the claims. It’s impressive how seriously Huggies took the parents’ claims. When a mom posted a video claiming to see glass, Huggies contacted her immediately, and then dispatched a representative to get the sample and take it McCrone independent labs–an independent testing lab AND the FDA swooped in and went to the Huggies wipes’ facility in Arkansas to investigate.


The lab found no glass shards. The FDA found no glass shards. There are no glass shards.

In fact, the Huggies team made the sample wipes (a portion of the opened pack that were collected from the mom who made the false claims) to the Parents Council members. You guessed it, we didn’t find shards either.

While this is all impressive. It’s not surprising to me. Huggies makes a commitment as a brand to talk and listen to parents every day. From social media to focus groups, their business is about keeping babies safe and parents happy.

But back to the false claims. The lengths Huggies went through to test, retest and verify safety made me proud to be associated with the brand. You know what else? Go check them out on social media. They answered EVERY SINGLE QUESTION from concerned parents. Every tweet, every Facebook post, every call.

Once we got the elephant in the room out of the way, we were able to hear more about Huggies’ and Kimberly-Clark’s commitment to safety. We heard from a team member with a PhD in Toxicology. Her job is too keep toxic materials as far away from your family as possible. In an nutshell, it’s a loooong involved process to get new products developed.

We also heard from Huggies’ consultant Dr. Bill Sears (father of 8, author of more than 40 parenting books and Harvard-trained doctor). Dr. Sears has made it his life’s work to take some of the worry and stress out of parenting. His opinion goes a long way. Dr. Sears told us there should be three things in wipes—lots of water, vitamin E and aloe. Check, check, and check. Huggies has them all.

NEW PARENT TIP: Dr. Sears recommends getting a little air in the nether regions. He advises letting baby get 30 seconds of fresh air on his/her bum before putting on the new diaper.

While Dr. Sears can tell you what should go into wipes, let this experienced mom tell you what else you want—softness and thickness. Wimpy wipes won’t get the job done. Scratchy wipes can irritate baby.

We learned more about wipes than I ever thought possible. From deconstructing them by hand (did you know there are three layers in each wipe!) to seeing microscopic views of the fibers that make up wipes, I feel really comfortable telling you, these wipes are developed with baby and parent in mind.

huggies clutch n clean wipes

Huggies uses TripleClean layers: the first layer is made of a bottom and top layer of polypropylene microfibers and a middle layer of absorbent cellulose fiber (this is the same pulpy stuff that makes paper). The cellulose is fluffy and soft and absorbent. The polypropylene is made of long strands of microfiber to make the wipes strong and soft. Here’s what the wipes have inside:

what wipes are made ofTIP: to learn more about the ingredients in beauty products and baby products checkout the Cosmetic Ingredient Review Board link here.

When it comes to the ingredients that keep the wipes moist and allow them to clean, it’s 99% purified water. Then there are cleaning agents called surfactants (coco-betaine on the label) and some preservatives to keep them from drying out (but the patented wipes container does most of that work!) in the form of sodium benzoate. Then there’s the yummy stuff- the botanical and vitamins to nourish baby’s skin. I left the Council knowing about EVERY ingredient seen below and was extremely happy with the science behind it all.

wipe ingredients

Oh, and that “shimmer” that folks see in the wipes? No it’s not glass, it’s merely the light reflecting on the moisture in the wipes. And yes, if you do rub the wipes with fervor, you can gather enough polypropylene fibers to make a little flake. But rest-assured—it’s NOT FIBERGLASS OR GLASS.

After all the care that went into developing the wipes, Huggies doesn’t stop there. All the wipes in the US are produced at a facility in Arkansas. Each product is tested and each package is inspected before it leaves the plant.

That’s a lot of information about wipes. Maybe more than you ever cared to know. But aren’t you glad a brand like Huggies cares this much? I sure am.

After our science lesson and virtual plant tour, we talked more about Huggies commitment to families. We learned about how the diapers are produced, and about the give back efforts of the brand. Did you know that Kimberly Clark has been making diapers since 1968 and wipes since 1992? We covered a big style development from Huggies with the 2104 launch of the Clutch ‘n’ Clean Wipes. And the brand never stops innovating—from looking to provide incredible values, to making designs that reflect a modern aesthetic to producing diapers that keep the tiniest babies in the NICU snuggled in dry and soft mini diapers–Huggies cares. (p.s. below is a shot of the NICU diaper–look how mini they are!)

Nicu diapers

Huggies has a partnership with NICU nurses (if you ever get the chance to touch the special wipes developed for the NICU, do it! They are soft as a cloud) to develop products for the most vulnerable babies. And they also work with AWHONN on annual diaper drives. This year alone Huggies will donate more than 20 million diapers to diaper banks across the US. To help raise awareness for this need, we’ll be doing more programs to highlight Huggies Every Little Bottom Campaign in 2016.

If you’re still with me at this point, let me stress two things. There are a myriad of large and small ways Huggies is giving back to families and at Huggies safety is paramount.

I’m a proud member of the Huggies Parent Council. The council members receive a stipend for working on brand advocacy. Huggies did not request to read a draft of this post, nor was any of if scripted. All opinions are my own.

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Home Trends for Moms: Huggies Designer Wipes Tub


Today’s moms have it good. We’ve got style galore when it comes to fashion and design. Earlier this year we teamed up with Huggies to talk about the debut of the Clutch ‘n’ Clean wipes–those chic little cases that look so good on the go. Now we’re taking on home design.

I worked on a special project with top fashion illustrator, Inslee Haynes, to share how things have changed for the better for moms. Remember the days when nurseries were pink or blue with insipid prints? And the playroom was a cemetery of plastic toys. Kitchens were loaded with bulky high chairs and family meals were uninspired at best? Now we’ve got form and function ladies. The Huggies® Designer Wipes Tubs are perfect examples of this.

Pick from four trendy prints to suit your style. Place a case in every room–go ahead it won’t wreck the decor we promise! I helped the illustrator come up with three settings where the wipes would fit in beautifully–kitchen, nursery and playroom.

We’re sharing tips for creating a contemporary and clean Modern Kitchen like the one in the top feature.


We all know wipes serve more than one purpose. Find out how to make a functional and lively Children’s Playroom.


And finally we know you want to have the ultimate nursery. Find out our tops tips for customizing your baby’s room.

Click over to here to find out more about these rooms and to get my top design tips for new moms. 


This is a sponsored post. All opinions and design inspirations are our own.

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Hospital Bag Essentials

Hospital Bag Essentials

With all of the excitement of life with baby comes the planning mode. As I get closer to my own due date that means prepping for the hospital by packing a bag with all of my essentials. From what the baby will wear to the bag we love, and even some snacks, here are some of our favorite essentials to pack during your stay at the hospital.

I See Me: We are huge fans of the beautifully illustrated and meaningful stories from online publisher, I See Me. As a hospital bag essential, we think that it is a great gift for other kids as they become older siblings. This includes favorites like My Very Own Name StorybookGoodnight Little Me Storybook and Hello World! Personalized Board Book for the new baby – all of which can be personalized with your child or new baby’s name and birthdate.

Belabumbum: Featuring gorgeous loungewear pieces for pregnancy and new moms, we are packing the super comfy Mei Nursing Chemise that features a delicate coral lace trim and one-handed drop-down nursing clip. We also love the sweet Starlit Mom & Baby Gift Set that includes a cotton nightie for mom and matching unisex baby outfit in Belabumbum’s Starlit print. For our nursing, we also love the beautiful Lotus Nursing Bra that provides ample support thanks to its multiple back sizing options.

CVS: From snacks to beauty needs, we stocked up our hospital bag with essentials from CVS. This includes a delicious selection of preservative-free snacks from their Gold Emblem Abound line such as Granola bars and almonds to stay energized and satisfied. We also packed the CVS/pharmacy Vitamin A&D Ointment for Diaper Rash + Skin Protection,  CVS/pharmacy Hand Sanitizer with Ointment (for guests to clean hands before holding the baby) and CVS/pharmacy Chap-Block to keep our lips moisturized during labor.

Huggies: Wipes and diapers are an essential all new parents will need pretty quickly. We are packing some in our bag to be prepared when we bring our baby home. This includes their newborn diapers that feature a GentleAbsorb* Liner that offers your baby a layer of protection as well as having a wetness indicator so that you can keep track of wet diapers by changing color when wet. We also love their wipes including the chic Huggies Clutch ‘n’ Clean* wipes where you can effortlessly wipe up any messes thanks to their triple clean layers. They are also super soft, hypoallergenic, fragrance-free and made with vitamin E- making them ideal for your baby’s skin.

Aden + Anais: We love the collection of muslin swaddles from Aden+Anais where you can instantly keep your baby protected. Made of high-quality materials, we also love their cute prints that can later be used as a light blanket, stroller cover and more.

Finn and Emma: To bring baby home, we love Finn and Emma, a brand of 100% organically grown baby clothing, toys and accessories for little ones up to 18 months. We love their new unisex collection where you can discover playful yet modern jungle prints in gender neutral colors including tan, brown, yellow, and mint. With everything from footies to kimono tops and bodysuits, these contemporary pieces make the perfect alternative to the traditional pink and blue wardrobe options for little ones. To bring baby home, we love the Jungle Bodysuit with its sweet grey print and yellow trim that also includes lead and nickle-free snaps that is made with low-impact dyes.

Vera Bradley: For the actual bag, we love the collection of styles and prints from Vera Bradley. As a 32-year-old company, you can find everything from large bags like the Travel Tote to a classic Backpack Baby Bag.

Canon® PowerShot™ Digital Camera: To capture those memories, we love using a traditional camera and one of our favorites is the Canon PowerShot Digital Camera. This includes a 8x 28mm wide-angle lens takes you up close for detail and out wide for group shots. Additional features of the camera allow you to shoot high-definition video, capture scene and fun modes such as Super Vivid, Poster Effect & Miniature Effect add an artistic look to your shots. A fantastic way to capture this precious moments, you will love the crisp and gorgeous pictures from your first days with your baby.

Follow on Bloglovin Here are some more ideas on what to pack:
  • A pillow. Hospital pillows stink. They are synthetic and flat as a pancake.
  • Your breastfeeding pillow (if you plan to breastfeed).
  • Thick socks or comfy slippers.
  • Lip balm & hand lotion (for some reason hospitals are always dry).
  • A extra empty bag (or two)  for gifts and goodies from your stay (the hospital will often supply a load of diapers, an aspirator, thermometer, etc.).
  • Don’t even kid yourself into believing you’ll be back into your old jeans–bring loose fitting clothes for the ride home.
  • Your baby book–have the doctors, nurses and friends sign it.
  • Don’t forget the car seat!

Momtrends was not paid for this post. We were given some samples for review.

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Huggies Designer Wipes Tubs


Little things can ruin the entire look of your home. I know you. You’ve spent hours and hours pinning nursery images from pinterest to design the dream room for your baby. You shopped and shopped for the just-right stroller that reflects your “look” you refused to wear schlumpy maternity clothes. I get you, I do.

When it comes to your diaper bag, I bet it’s cute. Most likely I couldn’t even tell it’s not a chic designer bag. Chic mom, you need to know about refillable. Huggies Designer Wipes Tubs.  The Designer Tubs ($2.37) have been awarded as a 2014 Product of the Year by Parade Magazine. They’re that cool!

Tuck one in your diaper bag, leave one out in the living room, display one in the nursery–they look great everywhere. And, yes, the wipes work perfectly thanks to the triple clean layers. They are soft, hypoallergenic, fragrance free and alcohol-free. HUGGIES Natural Care® Wipes offer a sensitive, gentle clean for new baby’s yummy skin. Form and function colliding perfectly.

I think these tubs are the perfect solution for trendy moms. And there’s more good news, there will be new graphic designs this summer to continue to provide effective, convenient and stylish products to meet parents’ needs. Find out more about the innovative new designs here,

a Rafflecopter giveaway

This is a sponsored post.

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Momtrends Celebrates the Launch of the New HUGGIES Clutch ‘n’ Clean* Wipes


Yesterday Momtrends hosted an intimate breakfast with some of the top editors and bloggers in NYC for the launch of the New HUGGIES Clutch ‘n’ Clean* Wipes.


New Huggies Clutch 'N' Clean

Held at David Burke Kitchen, this delicious and personal event was a way to introduce this innovative new product and share how they are super functional and fashionable. Featuring a yellow handle and gorgeous prints such as dots, stripes and florals. The clutch easily opens up where you can place your wipes for a quick way to grab-and-go whenever you are out and about with your baby or child.

Huggies Clutch 'N' Clean

Huggies Clutch 'N' Clean Huggies Clutch 'N' Clean DSC_8370

At the event, Nicole spoke about the evolution of the diaper bag and how much it has changed from the basic bags to the options that we have today, including the new  HUGGIES Clutch ‘n’ Clean Wipes.  She also shared some fashionable looks and how the clutch can effortless fit into your life. She showcased looks for date night, a day at the playground, those for a working mom and casual day – all incorporating these beautiful new clutches. As a part of their ad campaign, the breakfast was also a way to ask us what we thought about the looks that were picked out as we gave our input and feedback. These looks will be featured on Huggies in a lookbook so that you all can see how fun and easy it is to put them together as well as still be fashionable as a mom.

Huggies Clutch 'N' Clean

Additionally, the event showcased various fashionable looks from Destination Maternity where myself, Accessories and Style Expert, Pamela Pekerman and Scherrie of Thirty Mommy modeled three different looks that we could wear during our pregnancies. This included a flowery yellow dress on Pamela, chic white jeans, a striped top and a jean jacket on Sherrice and a long orange dress that I wore. We all held on to our new HUGGIES Clutch ‘n’ Clean Wipes as Nicole talked about how these looks can be enhanced with accessories and worn for a date night, work or to the playground.

Huggies Clutch 'N' Clean Huggies Clutch 'N' Clean

Huggies Clutch 'N' Clean

After the delicious breakfast and a fun conversation about fashion, editors and bloggers left with ideas for spring trend stories as they were excited to try out these new bright and functional clutches.

The fashionable HUGGIES Clutch ‘n’ Clean Wipes will be available in March – starting at $3.99 per clutch.


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Are you a brand, editor or writer in the NYC area? To find out how to get involved or invited to a Momtrends event, email Sherri (at) momtrends (dot) com.


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