beauty trends

When summer draws near do you like to lighten up your look? Perhaps you're into deep, saturated lip colors when it's colder out, but summer's warmer temps makes you want to try something more subtle on for size? Well, then one of this season's hottest beauty trends is for you. ...read more

Ever since brows became "the" thing to highlight on your face, I have been on the constant hunt for the perfect brow pencil (marker, pen, powder, highlighter, whathaveyou). It's not as easy as you think. I don't ever want to look like I'm using a filler and prefer to keep my ...read more

I'm a no-shampoo convert. I need the best dry shampoo I can find. Since 2008, I've cut way back on shampooing. It's no accident that this coincided with having my second child. I simply had less time for beauty rituals. But there was a bonus to letting the shampooing go...I ...read more

I love the subscription box trend and Ecocentric Mom is a great addition to the category. From beauty to diapers to food, it's great to get goodies delivered right to your door. Busy moms don't have time to shop for the hottest accessories, let alone keep up with what's ...read more

Pantone recently announced that Marsalaisthe official 2015 color of the year. Pantone has described the color as, “a naturally robust and earthy wine red.” Check out some of our favorite beauty offerings that incorporate 2015’s hottest color. By Terry Terrybly Velvet Rouge ...read more

I’m a multi-tasking mama. I admit it. I listen to voicemails while I empty the dishwasher. I answer emails when I’m getting a blowout and I love beauty products that work as hard as I do. Aquaphor is a brand that sure does double-duty for moms. We all know that Aquaphor soothes ...read more

MomTrends has the inside scoop on new ways to use a fan favorite product that we’ve been using for years. It’s the “best kept secret” among beauty and parenting influencers around the country that has amassed a loyal following over the past 90 years. This versatile product is ...read more

Most of the moms I work with could use a little pampering. They are doing a million things and given their best for all of them. Back in the day (that would be the pre-kids day) we would meet for drinks or a manicure OR BOTH and catch up on life. Things got more complicated. ...read more

We don't have a ton of time in the morning, but that doesn't mean that we don't have to look our best. From new beauty finds to innovative hairbands and eye drops, here are some of our favorite products that get us out of the house looking refreshed and ready-to-go in 10 ...read more

Are you dealing with facial redness? Are you tired of camouflaging the redness with makeup, working hard to conceal instead of treating your skin condition? You might be have a condition known as Rosacea. Rosacea is a common skin condition that affects an estimated 16 million ...read more

They say that the eyes are the window to your soul. Well, if people are going to be searching for my soul through my peepers, I want that area to look as fabulous as possible...Don't you? That's why I'm going to talk about five must have products for your eyes today. Well, ...read more

I'm going to talk about something most of us don't like to even think about. Get ready...today's topic of choice is cellulite. UGH. I know. Most of us have at least a few unsightly dimples, but we'd rather not be reminded of their existence. Am I right? Unfortunately, our ...read more

We are always on the hunt of fun and innovative beauty tools, and our new favorite is the Eyeko x Alexa Chung Kit. With her new role as Creative Director at Eyeko, Alexa Chung has used her beauty know-how and illustrative and photographic talents to create a custom and limited ...read more

Very rarely do I read what celebs have in their purse. I barely know what I have in mine, so why would I care what someone else is carrying in their covetable $14K Birkin. But in the case of serious pool-itis, I grabbed a ton of glossies and sat by the pool indulging in a "me ...read more

Preppy colors are big for fall! At the Ralph Lauren Girl's Fashion Show yesterday, Essie nails was giving the little fashionistas manicures that coordinated with what we saw on the runway. What was hot? Check out these nifty nail looks. The preppy palette: navy, hunter green ...read more

I'm kind of a lip product addict. Glosses, balms, lipsticks...you name it and I've probably worn it gleefully. As a buy mom/wife/businessowner, I don't always have time to pull off a full makeup look. But I do insist on a little lip color every day. My latest find is from ...read more

I love a good fashion challenge. My mission to show a nail look that is "Inspired by the Runway." Since I love all the daytime sequins and of course I adore pops of neon, I put together this fun look for you. Not only do I want to inspire you to experiment with your nails, I ...read more

Believe it or not, I love camping. We even have a date set in August for a three-nighter. Tent, fishing, canoe, the works. Time for glamping beauty trends to take action. Now rub your eyes. Focus on a spot about five feet past your laptop screen. Blink twice. Now look back at ...read more