Maclaren has always been a savvy brand. They knew parents wanted style and substance in a stroller and they have become a premiere brand in that market. I was not at all surprised that they identified David Netto as a stellar talent in the design world and brought him into the fold.
I was introduced to David Netto'??s sublime and sleek children'??s furniture line when I was writing for Babble. He owned his company and launched a new category'??chic, modern kids furniture for the design snobs in all of us. His cribs and nursery furniture were a blast of fresh air in a fussy world of furniture. When we sat down to chat at the Maclaren showroom, David said his goal was to '??shake up the industry.'? He succeeded.
Fast forward many years and David is now partner with Maclaren. '??I'??m getting to do things I couldn'??t do on my own,'? says David of the acquisition. They bought his brand and were smart enough to bring David along with the purchase (at least temporarily'??his contract still has more than a year on it). In addition to David'??s previous work, he launched a new collection with Maclaren called the Louis. While we loved the linear, the curvy'??dare we say sexy'??appeal of the Louis has us swooning once again.
Inspired by Louis XV furniture this line still has the stark white touches we'??ve come to expect, but it'??s also got a touch of romance. Unlike the lacquer finish of the Cabine and Moderne lines, this one is satin. The changing table ($950) from the line is truly one of our favorite things'??there'??s no chance you'??ll ditch this after you'??re done with diapers, the piece lives on and on.
The big news from the Netto/Maclaren collaboration is bedding. David says, '??The bedding is meant to be different from the furniture.'? He brought in bold exciting colors and used nature as his muse to create a collection that offers surprises and '??beautiful abstractions.'?
The launch bedding collection has two prints-- Menagerie (Mazarine Blue and Spicy Orange) and Sea Coral (Azalea and Jade Lime). Each four-piece set is made of 250 thread count, 100% Turkish Cotton (The bedding fits standard size crib mattresses) and will retail for $300. And we owe David a HUGE thank you for including TWO fitted sheets in the set (accidents happen'??usually late at night--a backup is necessary) in addition to a crib skirt and reversible bumper. Note to Maclaren: Crib skirts are on the decline'??maybe these pieces should be offered a la carte? All pieces are packed in a reusable, matching duffle bag made of the same material as the bumpers. We found he bedding on www.pokkadots.com
What'??s next? David says he'??d love to take on toddler furniture. And we wonder when are they going to let David get his hands on the strollers? We'??d love to see his take on the classic Maclaren look. For more on the collection visit www.maclarenbaby.com/
David Netto photo: Francois Halard
Momtrends was not paid for this post. Full Disclosure: We did get a bedding sample to check out and we will be giving it away soon!