Mom Fashion Fun with Shop Buru

I've all but given up on fashion week. Back in the days at Ralph Lauren, I loved attending shows. But the hassle of getting dressed up and waiting in long lines holds little allure anymore. Plus how I talk about fashion has evolved. I'm not so concerned about what's happening six months from now or chasing styles that have an expiration date. I'm devoted to wardrobe building and finding pieces that fit, flatter and bring joy. The rare event that combines fashion week with my stylistic mission statement can't be missed. That's why I said "YES!" to some mom fashion fun with friend Morgan Hutchinson.

The Force behind Shop Buru

Morgan Hutchinson is one hot mama. I don't just mean how she looks (which is stunning), I mean her brand is ascending. She identified an underserved market and has masterfully developed a retail empire all thanks to "word of mom." Morgan gave me a great interview for Mom Boss (my book about the delicate balance of building a family and a business), and I think every start-up could learn a thing or two about brand launches from Morgan.

One of her key gifts is listening. She really wants to make women feel great in their clothes. At first, Morgan started Shop Buru to fill a gap in the market. As a fashionista she loved clothes, as a mom, she needed to accommodate changing curves and washability into her style picks.

Mom Fashion Shop Buru

Fashion Finds with Shop Buru

Her boutique was online and her company hosted pop-ups throughout the country. The clothes were colorful, gorgeous and full of movement. Just the type of thing to make you feel fantastic right after having a baby.

Four years into the business, Morgan took a leap and started to design clothes for her clients. Pink Label is her passion product. Each season the pieces are designed for her "mother muses." The collection is handmade in LA. Pink Label fashions are constructed with sustainable fabrics and meant to stand the test of time.

Recommended Articles

cool new electric scooter

Get Out and Play with a Smarter Set of Wheels

Our family has been through many wheels over the years. Since we are mostly an urban family, our kids found scootering the best way to get to school. My kids got bigger, so I’ve been researching options for them. Now it's time for an upgrade to our wheels and we've got some ...read more

The Best Diaper Pails and Accessories

The Best Diaper Pails and Accessories

I do believe diapering is the one activity we do the most of when our kiddos are young. For more months than I care to remember, I changed diaper after diaper after diaper. An all inclusive list of the best diaper pails and diaper accessories would have been so very helpful. ...read more

Breast Cancer Awareness Tips to Empower Yourself

Breast Cancer Awareness Tips to Empower Yourself

October is Breast Cancer Awareness Month and we are all about sharing tips to keep our busy moms healthy and at the top of their game. I think it's safe to say, we are all aware of Breast Cancer, but when it comes to breast-cancer prevention, we are sharing tips to help you feel ...read more

There are so many thoughtful touches, like POCKETS! Who doesn't love a dress with pockets, aka a place to put your phone. And she replaces buttons with snap closures to make it easier to breastfeed (savvy mama!).

Morgan was wearing a gold swing top and skirt from the new season and looked smashing! You can shop the current season here https://www.shopburu.com/collections/buru-pink-label

Keep up with Morgan on Instagram

I love her positive message and how she shares her work and family on her page. Be sure to follow Morgan on instagram @shopburu

What I Wore to #BuruBrunch

To celebrate her latest collection, Morgan came to NYC for fashion week. She brought along some brand partners and gathered all her fashionable mom supporters for a #BuruBrunch at the trendy 1  Hotel in DUMBO. The chic spot is blocks away from my home and office, so of course, I couldn't miss it. Sadly, I hadn't made my style picks from Buru before the lunch, so I styled myself in a silk Roberta Freyman dress (the brand is now called RollerRabbit). 

I think the colorful print works with all the greenery strewn throughout the hotel. Right now I'm currently obsessed with this shirt dress from Morgan's collection. Might be my next fashion feature!

Mom Fashion Fun with Shop Buru

Pin it!

Use pinterest to plan your outfits 

This Fashion Fun with Shop Buru feature is not sponsored.

Related Articles