What if breastfeeding was enjoyable, fashionable and easy? Would you give it a try or maybe stretch out the experience another month or two? There's a new trendy shop in NYC aimed to take the mystery and misery (sorry but it does hurt sometimes) out of feeding.
Amanda Cole, the owner of Yummy Mummy, has made it her mission is to facilitate and enrich the breastfeeding experience. Her shop offers new moms (and experienced breastfeeders) information, personal attention, and products and services that mothers need to make breastfeeding rewarding and stress free. Better still, Yummy Mummy also means to be a gathering place for soon-to-be and new moms who are seeking support and a a strong mommy network. Hurrah for that. Activitiesrange from breastfeeding support groups to Mommy and Me Yoga.
Why did you open the shop?
AS A NEW MOM LIVING IN MANHATTAN, I RECOGNIZED A REAL NEED FOR A STORE DEDICATED TO BREASTFEEDING MOMS. BREASTFEEDING CAN BE INTIMIDATING AND OVERWHELMING. I WANTED TO CREATE A WARM AND INVITING PLACE WHERE EXPECTANT AND NEW MOMS COULD COME FOR ANSWERS.
Favorite item in store?
ONE OF MY NEW FAVORITES IS THE YUMMIETUMMIE NURSING TOP. IT DOUBLES AS SHAPEWEAR (SUCKING POST-BABY TUMMY IN) AND A BREASTFEEDING TOP. WOMEN LOVE IT.
What you love about the location?
I THINK IT'S PERFECT. RIGHT BETWEEN TWO OF THE LARGE NYC HOSPITALS, SURROUNDED BY OTHER MOMMY & BABY-CENTRIC STORES, AND IN AN AREA THAT IS HOME TO MANY PREGNANT AND NEW MOMS.
Describe the shopping experience?
IT SHOULD BE EASY, CALM, AND ENJOYABLE. WOMEN SHOP FOR BREASTFEEDING SUPPLIES AT AN EMOTIONAL POINT IN THEIR LIFE SO THE EXPERIENCE NEEDS TO BE 100% STRESS FREE. IF IT'S NOT, WE WANT TO KNOW.
Most expensive thing in store?BREAST PUMPS.
Cheapest thing in store.
99 CENT BREAST MILK STORAGE GUIDELINE MAGNET.