Yesterday Momtrends braved the crowds on 5th Avenue in NYC to check out the hottest new designer + big brand marketing event: Stella McCartney for Gap Kids. Yes indeed there was excitement in the store. The display was wrecked as trendy NYC moms sorted through the offerings.
The line was done in muted tones: gray, shell pink and soft green. Most of the special pieces were well on the way to being sold out. Overall I'd say the line was strongest when it came to embellished tees and knit sweaters. For boys, the Sgt. Pepper jacket looks great--but be warned it runs small and has a very snug fit (probably not for the playground).
What did I buy? The corduroy short ($48) which I will layer with the tights we already have, and a "necklace tee" that is now soldout online and in store.
What did I notice? Tons of petite moms snapping up the boys and girls cloes in size XL to wear themselves. I also noticed some of the fabrics were itchy and there were tons of loose threads--not the best quality, but definitely high style. Overall I give the debut collection a solid B. And I wish there were more embellished tees..maybe the next go round.
Want more? Check out this Wordless Wednesday Post.